Sofia Richie is breaking out the maternity clothes again.
On the same day as the launch of her SRG fashion line, the model revealed that she is expecting baby No. 2 with husband Elliot Grainge.
Alongside a mirror selfie of her wearing one of SRG’s jackets and showing off her growing baby bump, Sofia wrote on Instagram Oct. 16, “On my way to launch these babies.”
Though Sofia’s pregnancy reveal was much more nonchalant than her first go-around—she graced the cover of Vogue in January 2024 for the announcement—her simultaneous debut of alongside her clothing brand is fitting, as her experience as a mom to her and Elliot’s 16-month-old daughter Eloise actually inspired her fashion line.
“I walked through all the different stages of my life,” she told W magazine in an interview published Oct. 16. “Being at home with my daughter, going out with girlfriends, working.”
Indeed, the 27-year-old—the sister of Nicole Richie and daughter of Lionel Richie and his ex-wife Diane Alexander—described the new brand, in partnership with Revolve, as being “like one of my babies.”