Instagram/@oliviajade
Giving viewers a brief peek into the life of an ordinary New Yorker, Olivia Jade mentioned various Korean beauty products she promoted through Amazon, topics that lost the interest of those wishing to know more about her dressing style and family resemblances.
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In one of her latest Instagram posts, Olivia Jade invited viewers to “run around the city with her,” calling the shared video either a ‘day in the life’ or a ‘vlog.’ The day kicked off with a morning routine starting from an interesting viewpoint, with one thing always ever-present: to make one’s bed. Going right into the skincare, she explained that skincare is to prepare the skin for the events of the day. She started with Illiyoon Ceramide Ato Concentrate Cream, calling it vegan, super gentle, and was practically formulated so even a baby can use it; hence it simply strengthens the skin barrier.
Soft application of retinol is crucial, and the cream must be allowed time to be absorbed into the skin afterward. Next came the IOPE Retinol Super Bounce Serum; it is the best first-time retinol for anyone. It is gentle enough to be used every day and is preferred because its effects become very apparent in a week. She said the 124% increase in collagen production is the key selling point. Both products had a cheap price for Amazon Prime Day, and the commercial post was tagged as such.
The video shifted to her strutting down New York streets and heading to a fitting, which she said was very casual. Then in the evening, she went back for hair and makeup, excited to work with new artists for the first time. The day ended on a high note with an amazing dinner collaboration for a clothing brand, where she met new people. She was really channeling the love for New York and fans.
After opening up about all things daily routine and beauty, viewers were distracted by a plethora of details. Fashion meant everything to her viewers. Especially, the robe! “Where is the robe from? It’s amazing;” was the questioning from several of the comments. It became so widely asked that yet another comment finally stepped up to give the robe away: It is from For Love and Lemons.
Another fan observation came from a keen eye for family relations. The person wrote: “She looks exactly like her mom you can’t tell me they look identical,” pointing out the likeness in faces of Olivia Jade and Lori Loughlin. This sparked a mini-thread where another user vented about the parents for what went down in the 2019 college admissions scandal. Another, more supportive comment just said, “I hope you’re doing ok, Olivia. 🤍”
Some comments went even deeper than her clothes or family relations. One user poured in with contempt over the commercial nature of the whole video, writing, “Let’s stop promoting Amazon.” Another one expressed concern for her personal safety, “Please be careful in NYC. Hopefully, you have security w/you.”
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Olivia Jade offers a heavily curated glance at the life of a contemporary influencer, entwining the individual’s routine with that of their contractual obligations. While she aimed to spotlight specific skincare, her audience proved equally, if not more, interested in her style and personal life, creating a multifaceted reaction to a single post. The engagement shows her followers are invested in all aspects of her presentation, from the products she uses to the clothes she wears and the family she resembles.