Instagram/@realmissnatalienunn
Natalie Nunn has unleashed a filter that lets all users be CEO Baddies on the spirit of her own digital chain. A reality celeb would then proceed to encourage her followers to put out videos with the filter and tag her, thus giving rise to massive participation and heavy accusations that the filter is unfit for children.
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Very far away from establishing a true boss culture, Nunn is a little run away into crazy. From TV fame comes the appearance of a filter that takes users to ‘CEO Baddies’ with that digital chain she claims as her signature.
Of course, the response was flooded. “Once again who fw the REAL CEO! Always coming up with hot trending sht. You get a chain you get a chain EVERYBODY gets a chain!” said one kind of excited commentator. The filter got on the popular side instantly, with everyone trying this chance at presenting their own style of baddie energy.
That is where other controversies began concerning celebrations. The post showed some users putting their children into the trend, raising serious concerns amongst one group of followers. “It’s actual disgusting that yall think it’s okay for young black girls to watch and participate in baddies like yall cool?” asked one. Another user added, “Nat that’s not something to be proud of especially little kids watching ur ghetto show teaching them how to fight. Be frl.”
Seemingly these cries for help come under the greater issue of the evil consequences that reality TV finds working on younger viewers. Natalie Nunn herself, the make and break name for initially going into Bad Girls Club and currently cutting a swathe in what ultimately is the adult version of a drama show, Baddies, on Zeus Network. Some appeared unsettled that children are showing such behavior from these shows, one saying, “‘So Baddies definitely isn’t something I’d let my kids watch but I have to also remember a lot of us watched shit reality shows when growing up with or without our parents’ permission.”
But these serious issues did nothing to stop the ongoing buzz and fame of the filter, thanks to the catchy tune. Many users kept on sharing their feelings about the song: one said, “THIS SONG GOES HARD,” while another chimed, “I love this sonnnnggggg natttt u did tht!!” That seems to be the main foundation behind which the filter was made viral.
A very shallow comment was made during the trend on who would benefit from that digital chain. One user joked, “This the only way dolly gone get her chain” and another said, “Now Dolly can get a chain!” referring to another reality TV star. Balancing these lighter moments with the fiery critiques is an important thing.
Meanwhile, one comment defending Nunn read the following: “the haters keep laughin to keep from cryin. Queen Nat all day,” while another exclaimed, “Zeus going up, Natalie Nunn going up!!!!” referencing her network and rising influence.
Mixed reactions actually reveal how complicated the affair between reality stars and their audiences is. For some people, the entertaining viral nature of social media trends is the fun part of reality, for others it is the normalization of things that should concern us all when it comes to younger viewers. The CEO Baddie filter from Natalie Nunn is definitely hitting that nerve- the opposite one entirely dependent on whom you ask.
The further spread of this type of trend across platforms is just another page in the story of the evolution of the digital celebrity culture. For better or worse, the instantaneous ability to share and become involved with trends is fueling new methods of interaction between public figures and their followers. Nunn’s recent viral moment teases all one could expect when the trainers become, in fact, the whole community.
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Natalie recently announced her Queen Baddie EP release with much excitement. She also teased new music video choreography ahead of the EP’s launch. In other business moves, Natalie Nunn announced a new Baddie Baddie label and is actively seeking music talent.