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Machine Gun Kelly has majorly linked himself to the Fortnite universe with the help of a new emote. Furthermore, during the preview of a yet-to-be-released song, he disclosed the game’s collaboration. The real identity of the artist is Colson Baker, who uncovered the poignant, synth-driven track he had worked on with a digital tease and instantly got reactions from his most loyal fans, who now demand a full character skin.
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In a brief clip, Machine Gun Kelly showcased the latest emote through which his character is performing the dance to an unreleased track in the game. The song’s phrases “Tell me when you’re waiting for me, Baby on the road I’m stored,” and “Your name is a neon light, And the sky with darkness surrounds us,” evoke moody and atmospheric feelings which are significantly distinct from the artist’s latest pop-punk output. The video shows a number of characters in Fortnite, including some inspired by anime, doing the same dance in the game’s virtual world.
The collaboration was an instant hit from the public’s and Machine Gun Kelly’s fans’ perspective, and many of them were asking for more of the artist’s Fortnite content. A user expressed his thoughts in a way that he thought would resonate with many people by saying “Now we want the skin,” while another one added “We need a skin and entire bundle not just an emote tho! Please make it happen.” This request for more extensive representation in virtual reality indicates the closeness of the partnership between the artist’s brand and gaming culture.
One of the comments pointed to the musical aspect of the reveal; one person stated “Finally an emote that doesn’t repeat the same 4 seconds,” which suggested that he was impressed by the longer and more interesting audio clip. Another viewer commented on the unusual nature of the crossover, saying “I don’t play, but seeing Naruto and other anime characters dancing to your song in this is cute. Congrats.”
The partnership with Fortnite has come at a time when Machine Gun Kelly is heavily engaged in multiple media activities—acting and fashion, which are almost at par with music releases. The association with the game is serving as an extension of the artist’s brand-building tactics. The emotional conveyance of the unreleased song snippet has also indicated the next musical directions for the artist, perhaps hinting at a revival of the contemplative style he employed on earlier albums like “Bloom.”
The issue of the announcement elicited some humorous reactions. One user referring to Machine Gun Kelly’s past rivalry said “And Eminem has 4 skins,” while another wrote “In 2018 this would have been a flex,” conceding the shifting celebrity video-game collaborations’ landscape. These witty remarks notwithstanding, the general reaction was quite positive, as a number of users indicated that they would buy the digital item without delay.
The strong connection that a lot of listeners make with the artist was shown in a number of very personal replies. One person wrote “I’ve upgraded our seats 2 different times so far trying to get my daughter as close to you as possible for your show on Nov 18th in Glendale AZ. It will be her 8th Birthday. You are our absolute hero.” These are the kinds of messages that unmistakably indicate the sturdy bond between the artist and his audience, even when the collaboration is still virtual in nature.
i have a fortnite emote 🙌🏼 pic.twitter.com/kDCmrLwxpE
— mgk (@machinegunkelly) October 30, 2025
There seemed to be some fans who were aware of Machine Gun Kelly’s unreleased songs as one person wrote in excitement “I’ve begged for years to hear the ‘it’s probably better if we never spoke again’ song. this is it. I am currently dying.” This suggests that the singer has probably been working on this particular track for a long time, possibly sharing it with a close circle before letting a bit of it out through the gaming platform.
In fact, the collaboration is very tactically oriented, perhaps being one of the reasons for it being a reflection of the larger trends in the entertainment industry where video games are considered a strong medium for music distribution and artist promotion. The developer of Fortnite has specifically set it up for that through the spotlight of various artist emotes and skins, not just through the virtual concerts of Travis Scott. In this case, Machine Gun Kelly is one of the other major artists who have already taken advantage of the potential that the gaming integrations offer.
As the comments came in, they mostly talked about the future potential, with suggestions like “Next we need a festival season for you” and requests for more songs to be included in the game’s music modes. The big and excited reception is an obvious indication of how much support an artist gets from his collaborations and how they can help completely different audiences find him/her.
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The emote of Machine Gun Kelly in Fortnite marks yet another fruitful meeting point of the music and gaming worlds, enabling fans to discover more immersive ways to interact with the artist’s creation while simultaneously elevating the artist’s digital presence. The transition of unreleased music into the mainstream is a hint of his evolving artistic direction. Machine Gun Kelly has also been exploring other creative avenues, including a recent performance on The Tonight Show that showcased his musical versatility. His fanbase remains deeply engaged, as seen when he celebrated MGK Day with 2000 bikers in Cleveland. While his recent song releases have generated diverse reactions, his connection with fans through gaming represents a new frontier in artist engagement.