Instagram/@countessluann
With the waterproof micellar water from Garnier, an offer was made having Luann de Lesseps’ skincare routine shared with her fans. The ‘Real Housewives of New York’ star announced the partnership on Instagram and indicated that this was the product she wished she had back in the beginning days of reality TV. Therefore another product endorsement kind of brand collaboration is added to the list of a person who balances her glamorous life with witty catchphrases.
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The Countess is businesses-skin-care… The ‘Real Housewives of New York’ star, Luann de Lesseps, shared with her followers the secret of being camera-ready. According to her, “It’s not just good lighting or a fabulous hat collection.”
In a funny and stylish fashion, De Lesseps showed how far the Garnier waterproof micellar water can go. “You’ve seen me laugh and you’ve seen me cry,” she says in the clip, referring to some of the more dramatic moments in her reality TV career. “Maybe throw a little shade. So be cool. Don’t be all, like, uncool.”
Here LuAnn explains that it just takes just off “even the heaviest makeup,” and, well, gently. “I wish we had this back when I started filming the housewives,” she says, laughing, adding, “Darling, my cellar water works. Shake salivie, si bon, si bon.”
The caption laid to rest any doubts. “You guys are always asking about my skincare routine and @garnierusa waterproof micellar water is here to make it COOL, not all like UNCOOL,” she wrote, throwing in her famous “be cool” hand gesture to seal the deal.
The audience reacted in an instant and overwhelmingly supported her decision. Many stated that they felt the partnership suited her personality.
Another fan says this is the “best brand deal ever” before saying simply, “Purchasing.” This statement shows how much influence a celebrity endorsement has to turn around consumer behavior, more so when that particular product is already a great fit for the celebrity’s image.
Another one jokingly encouraged Luann, saying: “GETT THE BAG!!!!!! @garnierusa bag that is 😉😉.” The tongue-in-cheek comment gives a nod to the commercial aspect of influencer deals but wholeheartedly supports her entrepreneurial journey.
Another follower jokingly said they would support Garnier forever because of the endorsement. “The best ad. I will only support @garnier now,” said one fan, demonstrating how a strong celebrity endorsement can cement brand loyalty.
The partnership reminded longtime followers of many happy times. “We miss you guys so much,” begged one user for her to return to television. “We are trying to stay cool! Get back on TV please!!” The comment was met with approval from several other users, one of whom said, “give the people what they want 👏👏.”
Perhaps one of the most honest comments came from a user who wrote, “The beauty influencer the world didn’t know we needed 😍.” That comment speaks volumes with respect to the evolution of de Lesseps from reality star to marketing face for skincare products, an evolution achieved solely through her own efforts, channeling her irreplaceable personality to avail of this new platform that now binds her audience.
Aside from all the brand chatter, there is real love for the reality star spilling into the comment section here: “💖 My Favorite @countessluann 💖,” gushed one fan. Another responded with “we’re in love” to show just how tightly she’s attached to her audience.
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The reality show has so many aspects, one of which boasts Luann de Lesseps at its center: music- and cabaret shows and now skincare endorsements. Garnier shows that Luann continues to remain relevant and engaged with people so well that whether she is throwing shade or sharing skincare secrets, she surely remains one of the established names in reality television. According to some, after so many years, she is still cool, and is able to sell that coolness to others.