JP Saxe has shared the news that he has had to cancel his upcoming Make Yourself at Home fall tour.
The 32-year-old musician candidly shared earlier in the week that he needed to sell “twenty-or-so-thousand tickets” in 48 hours to keep the tour from being canceled.
JP opened up about the cancelation in a new guest column with Variety.
Keep reading to find out more…
“Due to unforeseen circumstances… The circumstance: I didn’t sell enough tickets,” he said candidly. “Last week, my team told me we were going to have to cancel my fall tour. Ticket sales weren’t where they needed to be. The suggestion was: take the L, try again next year.”
He went on to talk about the industry standard of saying things like “wrong timing,” “a scheduling conflict,” etc, and you’re not supposed to say things like, “Hey, I guess people aren’t really f–king with me right now,” or “I aimed too high – my bad.”
“But I said it anyway. I posted a video and told the truth: I was embarrassed. I’ve always prioritized connecting deeply over widely, but if we didn’t sell another 20,000 tickets in 48 hours, the tour would be canceled,” JP wrote. “To my surprise, people responded — in a big way. The video hit a few million views. A little grassroots army of emotional-song-loving cuties showed up, trying to buy every tour-saving ticket they could.”
“If the ship is sinking, you announce you’ve decided to be a submarine. Instead, I told everyone the ship was sinking. And somehow… they jumped on board,” he continued. “Oddly enough, it was more embarrassing before I shared it. Once it was out there, it started to feel weirdly empowering. The honesty cracked something open.”
“I didn’t expect to get messages from so many other artists calling me bold (or, absurdly, brave). I didn’t expect my team to get so many calls from industry folks commending me for telling the truth.”
“Even though a few thousand more people showed up in just a few days — which was emotional and the nicest thing anyone’s ever done for me on the internet — it still wasn’t enough to save the tour, and I will be humbly refunding every ticket,” JP added.