Jason Blum is addressing the status of M3GAN.
The 46-year-old CEO of Blumhouse recently spoke out about his company and its various franchises.
Keep reading to find out more…
During the discussion with Variety, he got candid about the underwhelming performance of M3GAN 2.0 at the box office, which brought in about $39 million, far below the $181 million haul of the original.
“This is probably true of all genres but specifically with horror today: In a post-COVID theatrical world, the hits are bigger and the bombs are bigger,” he said.
“The box office is still off 20% from where it was in 2019, which means fewer movies are getting a larger part of the pie. Also, I think because of current release windows, genre and original fare suffer the most.”
“Yes, we’ve had two original horror movies work big this year — Sinners and Weapons — but only two movies broke through; you used to get six or seven. Now the market has to be perfect, and the movies have to be perfect.”
He added of the franchise: “M3GAN will ride again. I’ll find a way.”
Find out which horror movie sequels are considered the best, ranked.