How to Find the Perfect Foundation Shade Online
The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it’s a great starting point.
You’ll notice that many foundation shades are marked by the letters including N, W, or C. These stand for neutral, warm, and cool and refer to the undertone of a foundation. Here’s a quick guide to determining your undertone:
Cool: skin has pink, blue, or red
Warm: skin has gold, yellow or peach hues
Neutral: a combination or absence of the above hues
The second decision you’ll have to make is whether your skin tone is fair, light, medium, tan, or deep. These are broad categories, but important in finding the right foundation shade.
Ultimately, your perfect foundation shade is a combination of your skin tone and your undertone.
Another great way to determine your foundation shade when shopping online is to use one of the many available virtual shade match services, like those offered by Sephora and Ulta.
Once your foundation arrives in the mail, be sure to swatch it on your jawline instead of your hands or wrists for greater accuracy.