Hailey Bieber Says She Wants to ‘Preserve’ Money from the Sale of Rhode for Her Son Jack: ‘Just Want to Be Smart with It’

Hailey Bieber may have earned a lot of money from the sale of her ultra-successful beauty and skincare line, Rhode, but she’s saving most of it for her son.

The model and entrepreneur, 28, spoke with WSJ. Magazine for the Innovators issue and opened up about how she turned her brand into a $1 billion venture. Hailey, who shares her 14-month-old son Jack Blues with husband Justin Bieber, told the outlet that while it’s a life-changing amount of money, she’s planning on saving most of it for her son.

“I want to preserve that for my son’s future. It’s an amount of money that I have not dealt with before, so I just want to be smart with it,” Hailey said. “I would like to invest it wisely.”

The acquisition by e.l.f Beauty occurred on May 28. Hailey will continue her role as founder and also serve as Rhode’s chief creative officer and head of innovation, overseeing creative, product innovation and marketing. Hailey, who initially launched the brand in 2022, will also act as a strategic advisor to the combined companies.

Elsewhere in the conversation with WSJ. Magazine, the proud mom opened up about her son’s privacy and shared why she and Justin, 31, don’t post his face on the internet.

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“Until your child can understand it and it’s possible to have conversation around it, I have no interest in putting him out there in any way,” explained Hailey.

Although Hailey and Justin don’t share their son’s face on Instagram, they do occasionally include photos of their baby from behind. Earlier this month, the proud mom shared a post on Instagram which featured several candid pictures of Jack getting in the mood for Halloween.

One image featured the tot looking at a display of pumpkins, hay bales, and a skeleton with a sign that read “Jack’s Patch.” Another shot showed the little one wearing a “Justin” sweatshirt featuring an image of his pop star dad, when he first entered the music scene as a 15-year-old.

Hailey captioned the carousel, “Jacktober,” a play on October.

This past August, Hailey shared several photos from Jack’s camp-themed first birthday party on her Instagram, including a snap of her and friend Kendall Jenner lounging near the pool and a photo booth strip of her and her son. The top of each photo booth snap read the theme of the party, “Camp Jack.”

“Camp counselor ⛺️” she captioned the photos.