Instagram/@emmabuntonworld
The eternal hit ‘Viva Forever’ of the Spice Girls just recently marked the great occasion, and Emma Bunton has taken her followers for one nostalgic trip down memory lane. Twenty-seven years ago, the single of this girl-band era went straight to No. 1 on the UK Singles Chart. On such a glorious occasion, Baby Spice herself took to Instagram to put forth an emotional note. This nostalgic moment made everyone at the edge of recalling the days of girl power.
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A fan account called Emma Bunton World posted the memorable post with the caption, “27 years ago, the Spice Girls reached No.1 on the UK Singles Chart with ‘Viva Forever’ 🧚💖 @spicegirls.” The accompanying video has so many dreamy, fairy-tale-like visuals that added a great deal to give the song that instant classic status. The lyrics -“Do you still remember how we used to be? Feeling together, believing whatever my love has said to me”- have become so much more poignant now, more than a few decades later, with fans reminiscing about their own memories tied to the song.
Everything slowly got emotionally charged. One user said, ‘Don’t because I cry everytime I hear this. I remember being 8 years old and singing it on the way home from school with my friends on the school bus. I want to be 8 years old again.’ One of many expressing this sentiment from the hearts illustrates exactly how deeply this song is embedded in the memories of the ’90s. Yet another fan exclaimed: ‘Love the song and the video that went with it ❤️❤️❤️.’ Someone else admitted: ‘This song made me uncontrollably obsessed with the Spice Girls.’
Not all comments were in English, however – emotions do not require a common vernacular. One too read in Portuguese: ‘Red is the color of love ❤️.’ Following that a little ribbing arrived: ‘My heart skips a beat listening to this lol.’ From all around-the-globe, fan-shared memories of their bond with the song rallied around the love for this track.
Viva Forever was not a mere hit; it was a cultural landmark moment. Unlike the usual bubbly, cheery hits the Spice Girls usually came out with, this song carved out a niche—written by Absolute and Matt Rowe—towards a bittersweet, fairy-tale tonality. The video would go on to become just as iconic for featuring the group as tiny fairies stuck in a surreal, storybook world. The stunt, halfway between dance-group and girls-next-door, earned them a place in popular culture that set them apart from typical pop stars.
‘The Spice Girls have always been more than a music group; it was a Movement. “Girl Power” was never just a slogan; it was an ideology that went straight to the hearts of millions. Yet, ‘Viva Forever’, with its wistful lyrics and dreamy production, opened an avenue to a softer, more introspective side of the band so that it undoubtedly remains in the memory of so many fan-club members to this day.’
With time, this phenomenon only seems to grow. Never withdrawn from popular culture, from reunion tours to solo gigs to throwback occasions like this one. For an individual who grew up with the band’s songs, ones like ‘Viva Forever’ are more than just all-time hits; they are time capsules transporting listeners back to an easier day with no cares and no worries.
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Here’s to 27 years of ‘Viva Forever,’ and to the songs and magic of Spice Girls that will be forever!