Instagram/@akademiks
DJ Akademiks has expressed his support for the novel rapper Babyfxce E and he indicated through his support a line alluding to the late Kobe Bryant. The media figure expressed his brief but mighty support and said the “Kobe line too tough,” on top of that, he added “Babyfxce E walked on this,” which was an indication of not only endorsing but also applauding the artist’s creativity as well.
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The post attracted immediately quite a bit of feedback from the users, many of them made comments on the music in general and on Akademiks in particular as a marketer. One user completely questioned the authenticity of the endorsement by saying “how much burgers he paid you for this ad ak,” which shows the skepticism that people have about paid promotions in the music industry. Another user with a more direct comment mentioned “U get paid a lot to promote buddy don’t it,” to which another user gave an argument saying “it’s called marketing bruh” and elaborated that content creators have to earn money rather than offering free entertainment.
Regarding Babyfxce E, the commenters had very diverse opinions about the talent of the artist. One person was so supportive of the musician that he said “This nigga tough , if you saying he not you capping 1000 percent.” This person also talked about the rapper’s fashion style and one guy commented “babyface E flow hella different from most D artists and his lines be stuuupid,” and another guy said he was “tired of hearing the same style/flow” which is indeed common nowadays in hip-hop.
The Kobe reference was a hot topic. DJ Akademiks was very positive about the line but a critic called it “basura” (means trash in Spanish), however, he at the same time recognized that the artist needed to “get his money up.” This served as a basis for another user’s defense who considered the rapper and his family “own they entire block where they from lol his money up and his credit straight lol hating ass old nigga.”
Quite a few comments discussed the rapper’s looks instead of his music. “Bro weigh 93 pounds 😂” was one user’s remark while another suggested “Bro need to spend some of that money on food real bad.” Another comment got a little different, saying “Bruh look like bakari off the chi,” pointing at a character from the series “The Chi.”
At one point the users compared the rapper to other artists and one comment referred to “Rio would have said some disrespectful shit” evidencing different lyricism approaches of contemporaneous rappers. Another user encouraged going back to other music projects by saying “You worry about the wrong shit let’s stream night NIA.”
The financial side of the music industry came up multiple times through the comments. One of the users pictured the cash in the post and said “All 20s no 100s still broke 😂😂😂😂,” while others were talking about the economics of music promotion and artist payment.
A generational gap revealed itself when a listener confessed “Maybe I’m an old head. I don’t like this. I get it everything nowadays is about a flex or a bop,” acknowledging the differences in preferences amongst hip-hop eras. This was in stark contrast to the young ones who supported the new sound.
The talk sometimes went to completely out of topic areas, one user was doing his own music publicity (“Encrypted GemZ! Out now all platforms”) and another person was making a very odd remark about watching movies that was unconnected to the content of the post.
Among the comments there was a very vicious one “The fall off of AK needs to be studied,” which implies the writer’s discontent with Akademiks’ direction, yet this was quickly rejected by another user who pointed out the irony of constantly interacting with and commenting on the people’s regular promotional content.
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Despite the fact that the reactions were various, the main topic of discussion was still Babyfxce E’s music quality, the effectiveness of the Kobe Bryant reference, and hip-hop promotion in the digital age. The mixed replies emphasize the subjective aspects of musical appreciation and the intricate relations artists, promoters, and audiences have in the current music culture. The interaction implies that even small endorsements from powerful personalities like DJ Akademiks can give rise to lengthy discussions on artistic quality, industry practices, and the changing nature of hip-hop. This debate is a common theme in his posts. In a recent development, Boston Richey was mentioned by Akademiks in a legal context. He also revealed a posthumous album collaboration between two artists. Elsewhere in the news, Gilbert Arenas made headlines.