Instagram/@demsims
Sponsored by Primark, Demi Sims and her beau Jazz went to Dublin for an NFL spell. The couple documented the trip, including, an exciting flight with a live DJ, branding collaboration, and romantic getaway.
Advertisement
Best life is all Demi Sims. She is taking her Loml (love of my life) Jazz along for the ride. Crossing the Irish Sea into Dublin with the reality TV stary to associate with retail giant Primark for a unique day out-involving an NFL UK game. The Instagram gave some glimmer of this fun, going along with a shout-out to the “lit” DJ on their plane, and mentioned it was a Primark ad. That is the sort of brand content that somehow gives you an exclusive peek into such a seriously cool weekend instead of feeling like an ad.
The trip turned out to be fun but the real story was the reaction from their devoted admirers. Fans soon took over the comment section with love and inside jokes. One couldn’t stand Demi’s style and nearly pleaded: “Just give me your whole wardrobe already for the love of Christ.” That’s a whole vibe. Another cheered the pair as “truly the best,” a sentiment carried through the mob.
Quite startling were so many comments brought up referencing the couple’s reality show “MIC” or “Made in Chelsea.” “MIC had me crying watching you support Jazz find her path. You’re both meant to be,” said one commenter tearfully. This was far from an isolated comment; another responded, “Just watched an episode of mic wow Demi does really love you use two are my favs.” No doubt the couple’s documented journey has really pierced the heart of their audience elevating them to famed status.
Again the support Demi shows for Jazz is becoming recurrent; another fan thoughtfully noted, “You being supportive towards Jazz her journey is amazing.” This promotion of one another both in TV and on social media seemingly solidified that their fans saw them as a power couple. This is far more than just a trip to a football game; it is the continuation of a narrative that their fans are by now heavily invested in.
Naturally, not all the comments were praising them. The internet wouldn’t be the internet without at least one critic. One particularly salty voice felt real brave to blurp, “Pair of fucking attention seeking idiots.” Harsh. However, that one negative voice was quickly drowned out by the tide of positive reinforcement and clapping emoji. “👏👏👏👏 GOAT so much swag love this for you 👏,” another stated. It was overwhelmingly in their favor.
This post also allowed some throwback moments with explicit fandom. A friend writes, “TBT to the time we went to Buffalo Wild Wings 😂” showing the long-standing friendships in their circle. To the delight of all sports enthusiasts, another user spotted something and called out, “As a Steelers fan I see omg,” proving that eagle-eyed followers miss nothing.
Advertisement
In all, the trip to Dublin by Demi Sims was a study in contemporary influencer marketing: One smooth post combining a brand partnership, a romantic getaway, and a giant sporting event. The overwhelming response by the community only goes to show just how deeply invested people are in Demi and Jazz’ story. More than just American football in Ireland, this trip was just another chapter in the very public, very adored, Demi and Jazz love story. The musical collaboration reminded many of Ciara and Jazze Pha‘s recent work together, while the celebratory atmosphere brought to mind Rema’s celebration with Don Jazzy.