Crumbl Reveals Free Cookie Deal for New Year’s Eve, Plus a New Strawberry Brownie

Cheers to the new year with confections at a tasty price.

Crumbl is offering fans some freebies on Wednesday, Dec. 31. Customers can buy six treats for the price of four to celebrate the final hours of 2025.

To qualify for the discount, customers must order the cookies on Dec. 31. Note that stores nationwide will close at 6 p.m. on New Year’s Eve, so customers should place their orders early. The bakery chain will be closed everywhere on Thursday, Jan. 1.

There are six cookies available for the deal as the last weekly lineup of 2025: Waffle Cookie, Birthday Cake Cookie, S’Mores Skillet Cookie, Strawberry Brownie, Nilla Bean Cupcake Cookie, New York Cheesecake Cookie and Milk Chocolate Chip Cookie. 

The only newbie of the lineup, the Strawberry Brownie, infuses a brownie with freeze-dried strawberry pieces and tops it with strawberry cream cheese frosting and fresh strawberries.

The other treats will be familiar to Crumbl loyalists. The Waffle Cookie, a waffle cookie topped with buttercream frosting and served with a side of maple syrup, is making its comeback just in time for the Stranger Things series finale (premiering on Netflix on Wednesday, Dec. 31).

The Birthday Cake Cookie, covered with cake-batter-flavored frosting, filled with Oreos and topped with more, and the S’Mores Skillet Cookie, a graham-cracker base with Hershey’s chocolate, marshmallow mousse, and melted chocolate, are two great options for chocolate lovers. 

For those with simpler tastes, Nilla Bean Cupcake Cookie, New York Cheesecake Cookie and Milk Chocolate Chip Cookie are three great choices. The first is a cake-like vanilla cookie with vanilla cream cheese frosting. The second is a handheld version of the well-known treat, taking a graham cracker cookie and adding cheesecake frosting and graham cracker on top. Last, but not least, is exactly like the name suggests: a thick cookie packed with milk chocolate chips.

There is a savory freebie this week, too.

Wendy’s is offering 1-cent Jr. Bacon Cheeseburgers on Tuesday, Dec. 30. The offer is in honor of National Bacon Day and can be redeemed through the Wendy’s app after customers create an account and make a purchase.

The Jr. Bacon Cheeseburger tops a beef patty with two strips of bacon, American cheese, lettuce, tomato and mayo on a toasted bun.