Instagram/@chloesims
This tutorial unleashed an opportunity for all sorts of souls to erupt into frenzy. The reality queen-cum-wannabe beauty guru posted a step-by-step heel-toe-making bronzed vacation glow tutorial for those that have never left the house. With the caption, “Save this for when you need that ‘I just came back from a vacation I didn’t take’ vibe,” Sims posed her signature glow look, and followers rushed into the comment box.
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There were so many compliments for Sims, such as: “Love this and you make it so easy xxx,” and “Your skin 😍😍😍. Gorgeous woman ❤️❤️.” More compliments flowed along the lines of how Sims made this look so easy: “You make it look so easy! But you always look beautiful 😍.”
Specific products were mentioned and stood out really well: one beauty enthusiast focused on the eyeshadow, “Really interested in the Mario matte eyeshadow, looks flawless 😍”. The eyeliner came second: “That eyeliner looks amazing on you 🔥 absolutely stunning babe 🔥.” Sims thanked them and gave away a hint or two to recreate this quick fabulous look.
Another admirer of Daily Sims beauty wrote, “You just don’t age 😧 absolutely stunning as always🥹,” which resonates with MANY TOWIE alum. The plethora of heart and fire emojis in the comments tells a beautiful story-Sims struck gold with this makeup look.
Though no real tags on product brands exist in the post itself, the very detailed comments portray another key aspect: this post has really started some serious buzz in the beauty world. The controversial features of the tutorial: bronze, glow, and the intoxicating “vacation” vibe. If one ever does actually set foot in an airplane or just fantasizes about the warm skies, this should very well be the look to fake the sun-kissed aura. And judging from the mashed-up comments, there are many people who will be saving this post for a rainy day.
This post went on growing beyond expectations and in perfect harmony fleshes out the rise of Sims, from reality TV personality to bona fide beauty influencer. She speaks the language of these women who feel as though such a glamorous look could never be for them. The comment section somewhat reads like a masterclass in positive reinforcement, where Sims and her fans co-created a rare social space where all that’s said about makeup is just pure positivity.
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What is interesting is that Sims is still relevant years after her initial fame. With beauty content cementing her skills and personality, Sims has amassed a loyal following that now hangs on every makeup move she makes. That vacation glow tutorial is yet another indicator of how busy and booked she has stayed in the beauty world, no actual vacation required!