Cheryl looked effortlessly stylish as she modelled three stunning looks behind the scenes of Nivea’s new Epigenetics campaign on Thursday.
In one candid snap, the singer, 42, slipped into a chic black leather shirt and a figure-hugging pencil skirt with pinstripe detailing as she posed for the camera.
Showcasing her age-defying skin, Cheryl completed her look with gold hoop earrings and styled her caramel brunette tresses in voluminous waves.
For her second look, Cheryl donned a classic black leather trench coat, featuring a belt to cinch in her waist.
She paired the ensemble with black pointed heels and trendy oversized shades as she posed for a candid black-and-white snap.
For her final look, Cheryl slipped into a chic mini shirt dress as she struck a pose on a chair.
Cheryl looked effortlessly stylish as she modelled three stunning looks behind the scenes of Nivea’s new Epigenetics campaign on Thursday (including this black leather co-ord)
In one candid black-and-white snap, the singer, 42, slipped into a a chic mini shirt dress and black over-the-knee boots as she struck a pose on a chair
Flashing a glimpse of her toned legs, Cheryl added inches to her height with a pair of black over-the-knee boots.
Earlier this month, Cheryl looked radiant in a video for her new Nivea campaign as she revisited some of her old looks to reflect on her skin journey over the years.
In the clip, she looked back at old snaps of herself, the first of which was a youthful, fresh-faced image of her performing while in Girls Aloud.
She said of the snap: ‘Wow, what do we have here. What do I see? I see a lot of youth and innocence, maybe here. On the skin as well as in the eyes.’
She added: ‘Before I joined Girls Aloud, I never used to use foundation, I didn’t pay much attention to my skin in general because I never had to, but the stage makeup and long nights and long days meant I was probably a bit dehydrated.
‘Everything played a part. Kimberley (Walsh) had a lot of advice when I joined the group, she always had a lovely foundation base. Funnily enough, we all used to wear the thick blue Nivea cream!’
The next image showed her later on in her career performing solo as she commented: ‘Oh wow, this was a good period time, but my makeup and skin… my poor poor skin.
‘I heard older women tell me to take care of my skin, use SPF and stuff, but you don’t listen. But I will say to the younger women, take care of yourself now, and you will thank yourself.’
Meanwhile, in another stunning snap, Cheryl donned a classic black leather trench coat, featuring a double-breasted button-up fastening and a belt to cinch in her waist
Earlier this month, Cheryl looked radiant in a video for her new Nivea campaign as she revisited some of her old looks to reflect on her skin journey over the years
In the clip, she looked back at old snaps of herself, the first of which was a youthful, fresh-faced image of her performing while in Girls Aloud
The third and final image she looked back on was from her performing at the Mighty Hoopla festival in 2021.
She said of the picture: ‘This wasn’t that long ago, and you can see here that I have started to take notice of all the data and science we have to prove the different stresses that affect our skin. Epigenetics is part of that.
‘It was nice to take a trip down memory lane, I love to look back on the old photos to see how far I have come personally, spiritually and epigenetically. It’s been a long road, but we’re here!’
It was announced in August that Cheryl would be the face of the new range as she sent fans wild with her return to the spotlight.
On the product, the star, who Nivea bosses branded ‘the perfect person to share their story in a genuine, relatable way’, said: ‘I’m so excited to be partnering with NIVEA. It’s such a trusted and relied upon brand that continues to evolve with the times…
‘For me, it’s always been trust in a bottle, I’ve used it for as long as I can remember and always make sure I have the classic blue pot in my bathroom cupboard!…
‘Over the years, my skincare routine has been through every phase. From chasing trends to finally figuring out what really works…
‘This new serum is a total game-changer. It’s smart, it’s gentle, and it brings back that youthful, radiant glow we all love and remember.’
The day before the big reveal, the skincare giant teased the new campaign with a striking clip showing Cheryl strutting out of a car into a studio where she sat and read a newspaper adorned with her song lyrics.
The clip was filled with nods to her career, including a newspaper boasting the lyrics to her 2009 song Fight For This Love alongside the date ‘August 2025’.
A message then flashed up, and revealed: ‘A New Era, Tomorrow’. The social media team captioned the clip: ‘This is right up our street. Tomorrow. 9am. A new era of skincare… guess who’s joining us?’