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The Only Black Friday Deals Worth Shopping Are Up to 83% Off: Apple, Lululemon, Ugg, and More



NEED TO KNOW

  • Black Friday is officially here! As of today, Friday, November 28, millions of deals are live across every category — with more to come throughout the day and over the weekend.
  • We scoured the internet to uncover the best Black Friday deals happening now on brands like Ugg, Lululemon, Apple, Lego, and more.
  • Our top deals start at $3 and go up to 83 percent off at stores like Amazon, Walmart, Nordstrom, and Wayfair.

After weeks of anticipation, the wait is over: Black Friday is here, and we’re ready to shop.

Right now, millions of Black Friday deals are already live across every category, and Amazon, Walmart, Nordstrom, and Wayfair are just a few of the (many) stores kicking things off right on schedule. With notable savings on home, tech, fashion, and beauty must-haves aplenty — and discounts on brands like Apple, Lululemon, Ugg, and Lego just waiting to be shopped — now’s the time to hit “add to cart” on any purchases you’ve been eyeing.

Best Black Friday Deals Overall

Like always, we’ve spent weeks scouring the internet and researching sales to find the best Black Friday deals happening today, with our top picks including everything from celebrity-approved holiday gifts and winter fashion to best-selling bedding, appliances, and vacuums. 

Keep reading to discover all of the ways you can save during this year’s shopping event — and be sure to check back throughout the day, as our editors plan on updating this page to help you stay on top of the best savings.

Best Amazon Black Friday Deals

If you’re not sure where to start looking for savings on Black Friday, consider Amazon’s sale your one-stop shop. It’s brimming with discounts on everything from daily essentials to hot-ticket gift ideas. Some of the top picks we’re eyeing include the hydrating lip balm Jennifer Aniston takes with her “everywhere,” fashion must-haves from Brooks and Coach, and an electric scrub brush that will leave your bathroom looking squeaky clean. 

Ugg Classic Micro Boot

Amazon


When it comes to holiday gifting, our motto is as follows: When in doubt, pick up a pair of Uggs. This crowd-pleasing style reminds us of micro-mini silhouettes we’ve seen celebrities wear, and they’re currently on sale in five pretty colors.

Bagsmart Crush Toiletry Bag

Amazon


Once something earns a spot on Oprah’s Favorite Things list, like this nifty toiletry bag did earlier this month, we know it’s the real deal. “This roomy cosmetic bag means you can take your whole routine with you,” the lifestyle guru said. “Two main compartments and front zippered pockets make sure everything — skincare, shower essentials, makeup, brushes, even medications — stays upright and organized.”

Casper Sleep Essential Pillow

Amazon


Casper makes one of the best mattresses we tested, so it’s no wonder that Amazon shoppers can’t get enough of this cloud-like pillow, too. Case in point? More than 4,000 users have given it a five-star rating, with one reviewer comparing it to “the kind of pillow you discover in a luxury hotel and wish you could have at home.”

Best Black Friday Fashion Deals

If you need an excuse to refresh your closet for winter, these Black Friday sales just gave you one (or rather, thousands). To help get you started, we rounded up the best clothing, shoes, and accessories deals on brands like Hoka, Madewell, Vuori, and Coach. For example, put a pep in your step by snapping up the exact loafers Katie Holmes wore while out in New York City earlier this year, and make holiday parties your red carpet with celebrity-worn jewelry from BaubleBar.

Rag & Bone Miramar Sofie Wide-Leg Pants

rag & bone


Oprah and our editors can’t get enough of these secretly comfortable sweatpant jeans: “Hard pants that are actually soft pants?” Oprah wrote. “Take a closer look: These are printed to look exactly like jeans, but they’re actually a stretch knit, lined with terry cloth. You probably know someone who’d say, ‘Yes, please!’”

Everlane The Cocoon Crew in Alpaca

Everlane


This sweater is so comfortable and warm, you’ll want to buy multiples — well, if shopper reviews are any indication, at least. Its slightly slouchy silhouette “hugs in all the right places,” according to one reviewer, and it comes in 11 on-sale colors.

Spanx AirEssentials Wide-Leg Pant

Spanx


Snag the Spanx sweatsuit celebrities and our editors wear while it’s discounted during a sitewide sale. Start by adding these wide-leg pants to your cart, then score flattering denim, polished blouses, and more closet staples while they’re 30 percent off.

Best Lululemon Black Friday Deals

It’s not every day that Lululemon pieces go on sale — in fact, it rarely ever happens. That’s why this Black Friday, we’re stocking up on best-selling hoodies, belt bags, leggings, and more closet staples while they’re on sale. Want to join us? We recommend snagging these luxe socks (a great stocking stuffer, if we do say so ourselves), a Scuba hoodie, and the buttery-soft leggings our readers can’t get enough of.

Lululemon Scuba Oversized Half-Zip Hoodie

lululemon


The Scuba Half-Zip Hoodie may be one of Lululemon’s most iconic silhouettes — and today, so many iterations are on sale. Take, for example, this oversized version that’s available in four vibrant colors.

Lululemon Everywhere Backpack

lululemon


“This bag is the perfect size for the gym, travel, or office gear,” one five-star reviewer explained of this on-sale backpack. “The material is thick and durable, and it seems like it will clean easily. I have been using it every day!”

Lululemon Scuba Mid-Rise Tapered Pant

lululemon


If all you can think about post-Thanksgiving dinner is refreshing your comfy pants collection (us, too), it may be a good time to snag these tapered sweatpants. They’re made of the same soft, breathable material as the Scuba hoodies, so you can trust that they’re cozy.

Best Apple Black Friday Deals

Black Friday isn’t just for clothing: It also offers a prime opportunity to finally hit “checkout” on popular Apple products you may have been eyeing. This year, we found deals on some of the most sought-after finds of 2025, including the Apple AirPods Max headphones, iPads, and even MacBooks. Be sure to check out quickly, however, as there’s no telling how long these deals will last.

Apple AirTag

Amazon


Whether you’re an avid traveler or prone to misplaced belongings, this Apple AirTag is a must-buy during Black Friday. Not only has the luggage tracker received a stamp of approval from PEOPLE testers, but it’s amassed more than 38,300 five-star ratings from Amazon shoppers, too. Pair it with Apple’s Find My app, and never lose your suitcase, keys, or wallet again.

Apple AirPods Max

Amazon


“These headphones fit so comfortably on my head that I regularly ended up wearing them for six hours at a time without even realizing it,” senior shopping writer Averi Baudler once said of these over-ear headphones. “I also love how easy they are to connect to both my phone and laptop. It makes it so much simpler to switch from listening to music to connecting to Zoom calls throughout the workday.”

Apple iPad 11-Inch

Amazon


More than 10,000 Amazon shoppers added this Apple iPad to their carts in the past month — join them by snagging it while it’s on sale. “[The] battery life is absolutely incredible,” wrote one reviewer. “This is way better than my laptop.”

Best Black Friday Vacuum Deals

Don’t let a lackluster vacuum throw a wrench in your holiday hosting plans. Right now, so many impressive models are on sale during Black Friday — including some of the best vacuums we’ve tested. Score robot vacuums that will leave your floors spotless with minimal effort, or pick up options that are especially great for pet owners, those with children, and for cleaning small spaces.

Shark Pet Cordless Vacuum

Amazon


This cordless vacuum from Shark is a must-have for pet owners. Its LED headlights illuminate pet hair, dust, and debris that may be hiding in hard-to-see corners, and its low-profile silhouette makes it easy to maneuver under furniture.

“The battery lasts long enough for me to get through my entire home on one charge, and the suction power hasn’t faded with time,” wrote one reviewer. “It’s worth every penny!”

Black + Decker Handheld Vacuum

Amazon


More than 10,000 Amazon shoppers just snagged this handheld vacuum that’s “lightweight, easy to grab, and super powerful for its size,” according to one reviewer.

ILife V2 Robot Vacuum Cleaner

Amazon


Vacuum floors from the comfort of your couch with this popular robot vacuum that’s remote-controlled. Its built-in infrared sensors detect obstacles to stay on track, so it can easily move around furniture and avoid stairs.

Best Under-$25 Black Friday Deals

Shopping on Black Friday doesn’t have to be synonymous with spending a fortune: So many budget-friendly items are on sale, too. Take, for example, this best-selling throw blanket that’s amassed more than 12,900 five-star ratings at Amazon. Add it to your cart to make winter evenings even cozier, then peruse the rest of our top picks from Lulus, Medicube, Old Navy, and more notable brands.

Medicube Salmon DNA PDRN Collagen Masks

Amazon


Take beauty sleep to a whole new level with these collagen masks that our writer relies on for glowing skin. Packed with salmon sperm-derived DNA fragments and hydrolyzed collagen, these masks go on as a gel and dry as a transparent film once your face has fully absorbed the ingredients.

Bagsmart Crossbody Purse

Amazon


From the same brand that landed a coveted spot on Oprah’s Favorite Things list, this sleek and stylish crossbody bag is “great for traveling,” according to one shopper.

Old Navy Mid-Rise Wow Boot-Cut Jeans

Oldnavy Gap


Celebrity-worn and stylist-approved, flare jeans are the flattering, retro-inspired denim cut your closet needs. Take after stars like Julia Roberts and Nicole Kidman by picking up this leg-lengthening pair from Old Navy while it’s 57 percent off.

Best Black Friday Home Deals

Black Friday is brimming with impressive deals on home finds that are sure to make the season bright, including luxurious bedding, smart organizational gadgets, and festive décor. If you’re looking for a low-lift way to make a room feel fresh, consider picking up a new candle, like this popular balsam and cedar scent from Yankee Candle. Then, enjoy the ambiance while wrapped up in the Brooklinen robe that Oprah called “one of life’s underrated luxuries.”

Cozy Earth Waffle Bath Sheets

Cozy Earth


These Cozy Earth bath sheets have earned a stamp of approval from Oprah and our editors alike, thanks to their comforting texture and impressive absorbency. Today, snag a set of two on sale in one (or more) of seven calming colors.

Cgk Unlimited 4-Piece Sheet Set

Amazon


“From the moment I put them on the bed, I could tell this was going to be a major upgrade from my old sheets,” one shopper said of this on-sale sheet set. “The fabric is incredibly soft and breathable, with a cool-to-the-touch feel that makes slipping into bed at night pure bliss.” 

They added, “I’m a hot sleeper, and these sheets actually help keep me comfortable through the night — no more waking up sweaty or tossing and turning.”

Yankee Candle Balsam and Cedar Scented Candle

Amazon


If you’re anything like senior shopping writer Averi Baudler, you have balsam-scented candles burning at all hours of the day come December 1. Luckily, this option by Yankee Candle, which promises up to 150 hours of burn time, is more than up for the task.

Best Black Friday Kitchen Deals

Ninja, Caraway, Cosori, and more popular kitchen brands are discounted during Black Friday — and our top picks go up to 75 percent off. Make soup season even more enjoyable with this nifty slow cooker that 10,000+ Amazon shoppers just bought. Or, indulge in frozen sweet treats from the comfort of your home with the ever-popular Ninja Creami.

Utopia Kitchen Cast Iron Skillet

Amazon


A durable cast iron skillet is a smart addition to any cookware lineup. Snag this popular option, which one five-star reviewer called a “true kitchen workhorse,” while it’s less than $25 at Amazon.

Cosori TurboBlaze Air Fryer

People


“I’m one of the many folks who like air-frying, and this 6-quart device offers delicious crispiness up to 46 percent faster, plus easy cleanup,” Oprah said of this smart kitchen gadget, which landed on her Favorite Things list this year.

Caraway Nonstick Mini Pan Duo

Caraway Home


Senior shopping writer Averi Baudler can’t get enough of her Caraway pots and pans. “As someone who hates doing the dishes (and, to add insult to injury, doesn’t have a dishwasher), I’m constantly in awe of how food practically glides off of these pans. If I didn’t already have a set, I’d definitely be snagging this apartment-friendly option while it’s on sale.”

Best Black Friday Tech Deals

Ready to give your tech setup a boost? Hundreds of cutting-edge gadgets from brands like Samsung, Beats, Hatch, and more are marked down right now. Whether you’re looking to revamp your entertainment center or get serious about your morning routine, these deals on TVs, smart lamps and alarm clocks, and Bluetooth speakers have you covered. 

Hatch Restore 3 Sunrise Alarm Clock

Amazon


Waking up in the morning come winter is hard enough — make it a bit easier with the Hatch alarm clock that “completely changed” how one shopper wakes up each day. Instead of a blaring alarm, this clock wakes you up gently by mimicking a sunrise. Today, add it to your cart for $30 off.

Kindle Paperwhite

Amazon


Calling all bookworms: Get the best of both worlds with this nifty e-reader. While its virtually endless digital library makes reading more accessible, its glare-free display mimics the look of a physical book page. It’s a favorite of several members of the PEOPLE shopping team, who rave about its portability and ridiculously long battery life.

AquaSonic Black Series Ultra Whitening Toothbrush

Amazon


This best-selling electric toothbrush earned a spot in Alix Earle’s Amazon storefront during October Prime Day — but she’s not the only one who’s given it a stamp of approval. The on-sale toothbrush has earned a whopping 98,900+ perfect ratings from shoppers, with reviewers highlighting its “insanely powerful” motor and “impressive” battery life.

Best Target Black Friday Deals

Target is always chock-full of impressive deals, but these Black Friday offerings are especially great. We found dozens of items worthy of a spot in your cart right now, including home and kitchen must-haves from Shark, Rubbermaid, KitchenAid, and Bissell. You can also stock up on Hanes sweatshirts, a Revlon hair dryer, and popular holiday toys for as little as $13.

Oura Ring Gen 4

Target


This popular smart ring, available in six colors, has been a hot holiday gift year after year. Satisfy the fitness lover in your life by adding it to your cart for $100 off — just in time to tackle New Year’s goals.

Lego Icons Wreath-Making Kit and Holiday Garland

Target


Set the tone for the holiday season with this festive wreath and garland Lego set. More than 22,000 Target shoppers snapped it up in the past month, and one five-star reviewer said it’s “even more beautiful in person.” Add it to your cart, then check out more Christmas Lego sets to get you in the holiday spirit.

Hanes EcoSmart Unisex Fleece Sweatshirt

Target


One can never have too many cozy sweatshirts — especially at a price this good. Right now, score the unisex crewneck that one shopper called “perfect for the winter months” while it’s less than $15.

Best Nordstrom Black Friday Deals

Consider Nordstrom’s Black Friday sale your go-to destination for discounts on high-end fashion, beauty, home, and kitchen goods — including finds from Tory Burch, Barefoot Dreams, Le Creuset, and Kiehl’s. So many of our top picks are begging to be wrapped up for holiday gifting, and they go up to $175 off.

Le Creuset 8-Quart Dutch Oven

Nordstrom


Make holiday hosting more stylish with the Le Creuset Dutch Oven that one shopper said “locks in the greatness” of all breads, soups, and other dishes it cooks. It’s currently on sale in nine colors, including olive, flame, and cerise.

Coach North Pebbled Leather Tote

Nordstrom


A classic black tote bag will never go out of style — and this option from Coach is built to last. The carrying capacity has more than enough room for essentials and electronics (making it well-suited for travel), and its magnetic closure keeps belongings safe and secure.

Nars Afterglow Liquid Blush Duo

Nordstrom


If winter weather hasn’t given your cheeks a natural flush, this pretty blush kit will certainly do the trick. Complete with two of Nars’ most popular shades, Orgasm and Dolce Vita, this mini blush set is a smart gift idea or stocking stuffer for beauty novices and makeup aficionados alike.

How Long Is the Amazon Black Friday Sale?

Amazon’s Black Friday Week sale runs through Friday, November 28. However, deals will continue to be available throughout the weekend and into its Cyber Monday deals event, which ends on Monday, December 1.

When Is Black Friday 2025?

Black Friday always kicks off on the Friday after Thanksgiving. This year, it’s happening on Friday, November 28, running for 24 hours, and ending at midnight. Millions of deals will go live across every category during this period, though some may only be available for short windows or until they sell out. In contrast, other deals may extend into the weekend or continue until Cyber Monday, which takes place on Monday, December 1.

How Long Do Black Friday Deals Last?

Although Black Friday technically ends at midnight on Friday, November 28, some deals will likely extend throughout the weekend. During Black Friday, expect to find discounts on popular products like Apple iPads, Dyson vacuums, Coach bags and accessories, Lululemon clothing, and more.

What’s on Sale This Black Friday?

Millions of deals will go live during Black Friday 2025, including savings on Apple AirPods Pro 3, Shark vacuums, Ninja appliances, and more. Make big-ticket purchases on TVs, furniture, and kitchen appliances, while also scoring savings on winter essentials, like fashion, beauty, and hot holiday gifts.

When Is the Best Time to Start Looking for Black Friday Deals?

While early Black Friday deals have been going on for weeks, plenty of new deals and sales kick off today, November 28. The best deals on popular products — like Apple must-haves, best-selling fashion finds, and buzzy tech and home gadgets — are always at risk of selling out. If you see something you like, be sure to snag it quickly.

Averi Baudler is a senior shopping writer who focuses on fashion, celebrity style, beauty, and sales and has been at PEOPLE since 2024. She uses her vast pop culture knowledge and network of resources to inform readers of the latest fashion and beauty trends in the shopping space, and she’s always on top of the newest TikTok craze or buzziest red carpet moment.


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