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A recent addition to Earle’s collaboration list just bumped up the glamour quotient, and the internet is loving it. This influencer/content creator made her limited-edition Poppi drinks announcement straight from the sunny beaches of Cannes; the picture is just breathtaking.
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The post shows Earle lounging on a sunbed against the glistening backdrop of the Mediterranean coast, wearing a classy black and white bikini with oversized sunnies, and of course, she holds a can of the new Poppi flavor. From her casually tossed-aside magazine to the aura around her, everything spells opulence. My word, that kind of aesthetic gives one serious reasons to grab that one-way ticket to the French Riviera.
The backdrop has caught the limelight, whereas the comment section has been flooded with praises; one claimed it to be, “new favorite shoot” of Earle; another also glorified how she must have had an “ICONIQUE weekend.” Someone revealed slide number seven as her personal fave, what we presume to be yet another killer outfit. In all honesty? Same.
Then there is the Poppi! Those who love the brand weighed in, one saying, “Knew this was my favorite flavor for a reason,” and another one snarked that those heels from the shoot will give her “permanent blisters.” (Mood). Actual counting-in excitement had a Canadian fan wondering when the collab would hit Alberta.
Some of those comments wouldn’t be about fashion or drinks either. There was a very funny one about Poppi’s recent cameo in a Chappell Roan video, calling the placement “brilliant.” And then, there’s that one spammy health comment that actually got through… because no viral post really is complete without it.
But amidst all the hype, this one fits perfectly where Earle now finds herself as a top-to-bottom lifestyle inspiration for a Young-Leaning crowd. So where better for Poppi, a gut health soda, to go than with her own highly secluded coolly wellness-aligned brand? And only selling the product at Walmart is so brilliant. It keeps the brand grounded while staying luxe, an achievement Earle pulls off time and time again.
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So yes, if you needed a sign to run and procure yourself one of these limited-edition cans, well, consider this as that sign. From the drinks to the gear, the new tally has got a little flavor for everyone, including those dreamy Cannes vibes. Meanwhile, if you would excuse us now, it’s hunt time for that bikini.