Instagram/@alix_earle
Biggest announcement ever, and everyone is talking about it. Social media sensation Alix Earle divulges the cooperation with Poppi, the much-revered prebiotic soda brand, for an exclusive mailer giveaway. Only 400 mailers are being handed down to their lucky followers. Alix set the mood for the post as the post’s comments went into frenzy.
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Earle offers the picture of eternal style against a European-type backdrop. She lounges by a stone fountain, dressed in a crisp white blouse and beige plaid pants, big statement black headband, and cat-eye sunglasses. The bright light chimes well with her confident demeanor and the great excitement for her big announcement. She casual holds a can of Poppi, a direct tease of the collaboration. Everyone was waiting for her to finally spill the beans over the collaboration.
To enter, follow Poppi and Alix on Instagram, like the aforementioned post, and tag a friend in the comments. There are additional entries though: comment with a red heart emoji on each of the last three posts from both accounts. The contest is open only to residents of the United States who are 18 years and above, and the winners will be randomly selected and personally notified via DM.
The giveaway has been almost overwhelming, with comment space being filled with users tagging their friends and expressing excitement. One excited participant exclaimed, “WAIT YES PLEASE IVE BEEN ALIX AND POPPI FANS SINCE DAY 1,” while another said, “You are too cool 😎.” Another user and participant jokingly recalled: “Remember when I met you in the Athens airport. Please Alixxxxx.”
There was a tad bit of gloomy blocking feeling for some. A disheartened giveaway fan from New Zealand said, “I wish we could get in NZ,” acknowledging the geographical limitation of the contest. But now back into the lighter tones of the giveaway, a bunch of inside jokes has been shared, as one user issued a little push: “Had to tag the Pepsi girls!!!”—referring to the ongoing good-natured rivalry between the two beverage brands.
In an ocean of chuckling and hyperpositivity, a comment steered the conversation elsewhere, outlining tales of toxic relationships and suggesting a private investigator—clearly a converg-a-thon for another day.
Alix Earle’s Poppi collaboration is not something that happens every minute. The influencer had spoken about her love for the brand, hence this giveaway almost feels like an extension of her own brand. Judging from the reactions to the announcement, those limited-edition mailers will be fought over.
If you missed out, however, there remains hope. Contest closing is drawing near, so better be quick. This contest has been pretty crazy, with hundreds of comments pouring in. Either for the Poppi laughs or just a shot at exclusive merch—anyone who dares to utter some words about this giveaway has got me.
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The buzz grows louder as the deadline draws near. Would you be one of those 400 lucky ones? Time will tell and perhaps some luck on Instagram.