Instagram/@alabamaluellabarker
Alabama Barker, the daughter of Travis Barker, has unveiled her luxury sleepwear brand called Luella Nuit, and her first post implies that the dream starts now. The 18-year-old social media influencer has already established herself as a fashion designer, selling pajamas that claim to combine luxury with comfort. This enterprise is a step toward making Alabama one of the celebrity kids who will build their empire.
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The announcement post was accompanied by the caption “The dream starts now.” Alabama adds, “To be informed first about future releases, limited collections, and… exclusive behind-the-scenes moments, do subscribe to the Luella Nuit mailing list. The place of luxury at midnight.”
Alabama, who often wears the finest pajamas during her social media lives, seems to be making her fashion taste a commercial endeavor. The message suggests that she is positioning Luella Nuit as a premium brand that offers access to limited editions and intimate sneak peeks of the business’s daily activities.
The comments from the audience and other influencers were instantaneous. Someone remarked, “It’s giving Kris Jenner has entered the chat,” alluding to the famous momager’s knack for making business decisions quickly and suggesting that Alabama may be picking tips from other celebrity business owners.
A lot of enthusiasm was generated by the announcement to Alabama’s fan base. One follower remarked, “This is so great, like having a brand of pajamas just for you,” and another was like, “You are a queen so proud of you, you deserve everything.”
Several users did not hesitate to take the lead and volunteer to be the first to wear the new collection. ‘If you are looking for models… I am your girl,’ pleaded one aspiring model, followed by the words ‘me too’ as another person replied to the first comment. The modeling requests continued in quick succession, as some users expressed their eagerness to be included in the brand’s promotional campaigns.
The comments section also revealed that some users encountered problems while signing up. The situation was so serious that Alabama had to step in and post, “Hi guys, the link issue is a meta issue, we contacted them,Until then, please use the link off tiktok”. Responses like this one quickly illustrate her hands-on approach to launching her new venture.
Some supporters were quite expressive about their expectations of Alabama’s sleepwear skills. “I see her half the time in pjs on live, so I’m ready to see what she got, she be having the best pjs,” said one follower with good observation who noticed that Alabama’s pajamas were the main part of her live streams.
Plus size clothing needs were also mentioned in the comments. “Waitttt, better have a big size for my gay ass!!!!! YASSSSSS MAM I NEED IT,” one very ecstatic fan exclaimed, stressing the fact that size inclusivity is the most pressing issue in the current fashion market.
The criticism in some comments might be funny but not every comment was fully positive. One person said, “Yes we’ve been waiting for you to launch your uniform line, still I won’t be shopping but good for you” recognizing the success while admitting that they wouldn’t be purchasing.
Alabama’s decision to name her sleepwear line Luella Nuit combines her middle name and the French word for night, making it classy. This also indicates that she might be going for an upscale, perhaps, European-inspired look for her products.
Alabama’s entry into the fashion industry comes at a time when she is getting more and more popular on social media and is determined to be recognized as something more than just Travis Barker’s kid. Her interaction with the audience shows that she is not only establishing her brand but also nurturing it from the ground up.
The timing of the launch also puts Alabama in the lineup of the other celebrity kids who have made successful entrances into the fashion industry. Nevertheless, her sole dedication to loungewear sets her apart as a unique and trustworthy player in this niche, especially since her prior experience has been in stylish and comfy loungewear.
There is no doubt that quite a number of people are now taking notice of Alabama’s new venture as the comments filled with model requests and anticipation for the new collection keep pouring in. Coupled with her impeccable fashion sense and lofty plans, Luella Nuit just may be the next big name in the world of celebrity-owned sleepwear, after all.
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The fashion dreams of Alabama Barker are now being realized through the opening of the mailing list and the resolution of technical difficulties. The reactions show that the audience is ready to receive any luxury sleepwear ideas she has for her loyal followers and customers.