Instagram/@iamcardib
Cardi B made a very dramatic appeal, publicly informing her fans she had seven days to save her home from loss. The rapper’s video seeks to incite the fury of her fans to save that fate by having them buy the album, with the plea largely accepted as Cardi’s humor marketing tactic rather than some real emergency.
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The video itself is New York untamed. Cardi B, in her larger-than-life trademark style, promotes her album in an open public place (subway station maybe?) announcing her attempts to “change her life around” and that she “used to be a professional violiner”—some of her delightful malapropisms. The madness does not stop there because a huge rat scurries across the screen and Cardi barely clicks it off the pitch as if it were her co-star. The whole act takes the unique combination of chase and comedy that Cardi dishes.
Immediate, then, was the response from the press and the netizens alike, and this was an extremely amused reaction. A perfectly set-up phrase rang through: “Now Cardi 😂 Yo this New York af.” The video is so brutally gritty and straightforward in its no-nonsense attitude that many concluded it must be an original from the streets of New York. For more details, you can read about how this relates to her overall style in this Billboard cover.
Another fan celebrated the arena spirit, saying, “Hustle, Drive & DEDICATION! That’s the vibe baby you will forever WIN.” This acknowledgment testifies to the needs of Cardi B’s audience for her no-nonsense, albeit dramatic, marketing. They’re in on the joke and appreciate the hustle, whether they’re serious or not.
Well, the joke is so obvious. Another user responded echoing Cardi’s words: “I’m trying to change my life around 🙌🏾🙌🏾😂😂😂😂😂.” That beautiful moment swiftly became a meme gone viral, with an increasing number of people joyfully repeating the quotation. This moment caught the attention of many, including those who followed her album tour news.
The unanticipated rat cameo sparked a lot of debate too. “Ratatouille was a paid actor haaaaaaaa lmaoooo😂😂😂😂😂😂,” remarked one, insinuating that the rodent’s impeccable timing was meant to be. Another added simply, “That rat was big afffff😂😂😂,” acknowledging the impudence of that critter’s cameo. Discussions of her life and career often intersect with her relationship, as seen in the recent drama surrounding Offset.
Asked to weigh in with another user, the loud and clear answer was: “There is only one Cardi B 😂❤️.” It was more of a charm offensive disguised as a distress call-an eloquently filmed glimpse into her engrossing public life. The post was something no one else ever could have pulled off: a crazy amalgam of dank humor and earnest ambition. Additionally, Cardi recently celebrated her daughter’s birthday, further showcasing her personal side.
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Needless to say: Cardi B has yet again made this one simple promotion into an iconic viral splash that the whole world is buzzing about, checking, and most probably, buying.