Instagram/@chanelwestcoast
The reality star and rapper has announced the crafting of a new casino game with DraftKings: “Huff n More Puff” casino game. She said that each player new to in 500 casino spins from which to choose over a period of ten days, with each spin requiring a minimum of 5 dollars to wager. West Coast herself urged her followers to input the promo code “WESTCOAST” as the gambling activity is only open to those 21 years of age or older.
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With its online gambling promotion, Chanel West Coast comes bravely. In the puberty of her blossoming music career and having appeared on MTV’s “Ridiculousness,” she has branched out further into the online gambling operations alongside DraftKings Casino. Identify some massive wins, flying-pigs from the game, and, of course, the famous wolf just about to blow the house down is the excitement created by West Coast during the game promotion video for “Huff n More Puff.”
A collaboration that gives big signs to new players. West Coast explained that any new player wagering $5 or more would be granted 500 casino spins split across 50 spins for each day for ten days. The promotion is targeted towards new DraftKings users signing up with her personal promo code “WESTCOAST.”
Comments among followers present a mixed view on the gambling endorsement. Many commentators expressed their disappointment in seeing West Coast aid casino gaming. One user lamented, “Getting people/fans addicted to gambling… cmon your better then that,” while another one added, “You lost a bit of respect from me because of this.” Their concerns reflect the increasing worries surrounding the celebrity endorsement of gambling platforms.
Other comments ridiculed West Coast. Several noted the safety pins holding the outfit together, with one commenting, “Those safety pins are working over time to keep that shirt together.” Another one briefly observed, “It finally occurred to me there’s safety pins…”
In the face of backlash, many supporters rushed to laud West Coast’s looks and career transition. Another older fan remarked, “Love to see your face! Fo real I had a moment of needing laughs… memories of non stop laughter watching fantasy factor came to me.” Another said, “slayyyy always! hair goals too.”
Comments turned toward West Coast’s delivery during the advertisement; some queried, “Why is she changing her voice?” while others called the voice “so sexy.” One took a more practical approach to platform discussion when it commented, “def sticking with fanduel now,” highlighting that brand loyalty sometimes trumps celebrity endorsement.
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The extension of West Coast and DraftKings serves to partly encapsulate a widening array of collaborations from celebrities with gambling and sports betting platforms. In other words, such partnerships further enrich the stars and provide greater reach to the companies, whilst raising ethical concerns about the promotion of gambling activities towards potentially vulnerable groups. The mixed reception at West Coast’s announcement of the advert reveals that an ongoing conversation exists even in the commercial entertainment world about whether endorsing gambling-related brands is a good deal or a bad.