Gwyneth Paltrow, 52, is convinced ‘no one will understand’ her until she’s dead

She’s been baffling the world for years, from her infamous ‘conscious uncoupling’ from Chris Martin to some of the more esoteric products sold on her wellness website Goop.

But Gwyneth Paltrow acknowledges not everyone is going to understand her – at least not until she’s ‘dead.’

During an appearance on The Cutting Room Floor podcast, Gwyneth addressed the reputation she has developed over the years head-on and admitted she doesn’t even recognize the persona the world has ‘projected’ onto her.

‘The internet calls you the ultimate almond mom, you know that, right?’ host Recho Omondi told Gwyneth.

‘I don’t know where they got that. Like pelvic floor health, gut health, plant medicine, conscious uncoupling,’ Gwyneth, 52, replied teasingly, earning a laugh out of Recho.

‘No one will understand me until I’m dead,’ she concluded with a sense of pride.

‘But you are in on the joke that is the brand of Gwyneth Paltrow?’ Recho followed up.

‘What do you think?’ Gwyneth asked, finishing with a wink, suggesting she is indeed in on the joke. 

The reputation Gwyneth has developed in the media was also a topic of conversation, with Recho bringing up how she has often been reported on as an actress of high social standing, as the type of woman the girls wanted to be and the men wanted to be with. 

But Gwyneth admitted she didn’t at all identify with that persona.  

‘The way that people have written about you, It’s as if you’re this precious thing, not just skinny, rich, pretty, famous,’ Recho asked. ‘It’s like pedigreed, patrician, like in this ivory tower, she was on the Upper East Side, and she went to Spence, and she was admired by the boys and and the girls wanted to be her. It’s different than I think people have written about other actress. Do you do things to subvert your image or are you complicit in upholding that narrative?’

‘I have never created my own narrative. I’m aware that that exists. But I have had a really strange life in this respect,’ Gwyneth said. 

‘Like, imagine being an actual person and know that people are characterizing you in a way and you can’t understand how they arrived at that narrative. I have no idea who people are talking about. I’ve lived for many decades now with this avatar that’s, like, projected on very, very strongly, and I don’t know why.’

When Recho pressed that Gwyneth was aware of why the image existed, the actress responded: ‘I know why, but these are like very tropey, reductive things that you could say about a lot of people and culture. And I also feel like I sort of get distilled down to the most easy-to-understand trope.’

Now, the actress is working on letting go of the urge to correct the misrepresentations.  

‘We’re all human beings, so it hurts when somebody willfully misrepresents you or misperceives you. You want to say, “But this is not true,” or, “I never said that,” but lately I’ve been really trying to almost meditate on this idea of, if you could get to the stage where you could really let go of trying to correct misperception, what would that do?’ she said. 

Gwyneth founded the lifestyle brand Goop in 2008, a line that offers wellness advice and sells products that have landed their own headlines, from a jade yoni egg to candle boldly named This Smells Like My Vagina.

As of now, while the website does offer several products under $40, they also are currently have a necklace available for $4,595.

Gwyneth also addressed pushback the Goop store was out of reach to the average shopper due to it’s price point, but acknowledged their target customer is a wealthy woman. 

‘All this commentary about “Oh Goop is for the rich white Brentwood mom, all this stuff on Goop is so unattainable, it’s too expensive,”‘ Recho said, which Gwyneth denied. 

‘I don’t think that everything on the site is unattainable, but trying to be everything to everybody is a disaster. The Goop woman is kind of, like, the ‘me’ of her circle,’ Gwyneth explained.

‘Who’s the Goop shopper?’ Recho asked.

‘She’s 40 plus, she has 2.2 children, college educated, largely coastal,’ she said.

Asked if the shopper was rich, she replied, ‘Yes,’ before adding, ‘We kind of have two cohorts – we have a reader cohort and a shopper cohort, but the shopper cohort has a higher household income than the reader,’ she said.

Contrary to what her infamous ‘This Smells Like My Vagina’ candle may suggest, Gwyneth says her brand has never tried to be ‘gimmicky.’ 

‘We didn’t try to be gimmicky,’ she said. ‘We weren’t like, “Hey, let’s make a vibrator to shock the world.” The stuff that we talked about that people flipped out about that now is, like, so mainstream. They’re are so many examples of that … pelvic floor health, gut health, plant medicine, conscious uncoupling, clean food,’ she said.

‘Coffee enema,’ Recho added.

‘Coffee enema,’ Gwyneth repeated.

Recho proceeded to rattle off a list of over-the-top products promoted on Goop, from $125,000 dumbbells to a $3,000 jelly fish tank. 

‘Light therapy golden facials,’ Recho added, earning a simple ‘Okay’ from Gwyneth.