Watch the full 103-min documentary on: https://mwtm.org/12to12
Discover a new-school approach to record-making, where fans pick the artist’s repertoire, and songs are recorded and released faster than ever. Grammy-nominated artist sombr heads into the studio with acclaimed producer Tony Berg for a look at the making of his ultra-viral hit single ‘12 to 12’.
sombr walks through an early, unreleased version of the track, isolating the chords, melodies, and gear that inspired it. Together with Tony Berg, he unpacks how the song evolved in the studio, featuring musical performances and contributions from Kane Ritchotte, Wendy Melvoin, and Grammy-winning mix engineer Shawn Everett.
In addition to the music itself, Tony and sombr explores how traditional studios fit into today’s music landscape, and how artists are combining these spaces with modern technology and online social networks to rewrite the rules of success.
00:39 – Song Origin & Inspirations
01:44 – Collaborating with a Producer
02:32 – Testing Songs on TikTok
03:25 – Sound City Studios
04:04 – Live Drums
04:56 – Bass Guitar
05:44 – Finding a Signature Sound
06:32 – DIY Production & Studio Recording
07:46 – Mixing with Shawn Everett
08:37 – Writing Lyrics