Instagram/@lala
La La Anthony has teamed up with Walmart to present a holiday promotion in which she will star in a commercial with the Grinch and his loyal dog, Max. The objective of this collaboration is to illustrate the Christmas spirit with a touch of humor, as it is based on the theme of last-minute stocking stuffers via Walmart’s fast delivery service. The campaign is one of the major pushes for the retailer during the Christmas shopping season.
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The scene in the ad opens with La La Anthony, who is all beautifully dressed for the event and grinning from ear to ear. She is talking to the public as if it were a conversation. ‘You know, I have a huge family, and they all are coming this year, so I need extra stocking stuffers like ASAP,’ she reveals. Then, the Grinch appears doing his notorious ‘Ho ho ho!’ while he gets a little voice acting help when La La says, ‘I mean, I prefer coal in my stocking, but that’s just me.’ The advertising craft comes to an end with a hilarious presentation showing the speed of Walmart’s delivery, and La La is saying ‘Wow, Express Delivery is fast, fast. Who knew?’ in such a lively way.
In her post, the tone was light and promotional at the same time, Anthony wrote, ‘The Grinch & Max understood the assignment: fast, festive & flawless.’ She mentioned the collaboration with Walmart in the hashtag and used the hashtag #walmartpartner. The campaign does not hide its aim to present Walmart as the ultimate destination for holiday shopping that is fast, easy, and reliable by the star power of Anthony and the everlasting charm of the Dr. Seuss character.
The reactions from her followers were mixed, the comments were full of love and humor. A very loyal fan confessed in Spanish, ‘The most beautiful women in the world I love my future wife/ babymama,’ while the person translated the feeling into English quite naturally. Someone else just quoted the catchy phrase of the ad saying, ‘Fast, fast who knew,’ and supported it with fire and heart emojis for a stronger impact.
However, not all comments were in a festive mood. One user said quite bluntly, ‘Carmelo new gf looks like ms.piggy.’ trying to show the similarity between the ex-wife of NBA star and the character of the famous puppet. This was a reference to Anthony’s ex-husband which was definitely off the holiday mood part and very personal indicating how wide the reactions could be to celeb social media posts from very positive to very sharp.
Another user was sending La La a very long and warm message, ‘Good evening my gorgeous beautiful and very sexy nubian queen LA LA,’ and he ended his post with a lot of blue heart and love-eyed emojis. On the other hand, there was a comment which had a more mysterious and bold tone: ‘Now when I come back to see you I hope you know what to do okay bye❤️.’ The diversity in responses allows one to see the range of the engagement that can happen with a post like La La Anthony’s, from financial and emotional support to more personal or even speculative comments.
The campaign itself is a very clever and timely seasonal move. Even though the Grinch is an unpopular character associated with the holidays, Walmart is definitely making a very reliable way to draw attention to the cool side of the season. La La Anthony is portraying the person viewers can relate to— a person with a big family that needs quick solutions, which is akin to soft-sell tactics. Her final question, ‘Who knew?’ is so powerful, in everyday language that it implies very nice surprise waiting for customers that are using the service.
La La Anthony is part of the actress-, producer- and TV personality pool that has made her able to this kind of lifestyle and retail partnership just through her charisma and exoticness. A combination of her celebrity image and warmth must be the most important resource in the advertising industry. This collaboration with Walmart is just another chapter in her story of doing deals with brands that fit her public persona. She recently celebrated Kim Kardashian’s birthday with a heartfelt tribute.
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Ultimately, the post fits into the typical influencer marketing model but still retains its strength as it is designed to divert Christmas-season shoppers to Walmart’s online and offline stores. The co-starring of a major star, a timeless holiday icon, and a fast delivery promise create a winning seasonal promo that strikes all the right chords. The comments, ranging from extreme admiration to unrelated personal ones, are simply a part of the digital world that any celebrity can expect when revealing sponsored content. The campaign’s success will eventually be measured at the register, but it certainly made a buzz online. Her latest Walmart discovery continues to surprise everyone. In other news, she shared a cryptic tribute to a late love with butterfly symbolism, and she celebrated Kris Jenner’s birthday at a glamorous 007-themed party.