Instagram/@richforever
Rick Ross held a near-unstoppable run in 2012, the accession years for which Rich Forever was the depot rocket. Having been loaded onto Apple Music and TIDAL, this era is currently being revisited by many, from the times when Ross dropped three albums and ruled urban radio for nearly a year.
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If you associate this with the image, it is of Ross in his highest glory: the velvet black tracksuit with red trimmings, face concealed behind rays of sunlight and with a big beard out of his face, huge gold chains shining under the reddish stage-softer light-a very apt representation of that spirit during his career-defining stretch.
Instructional comments, indeed, flooded the comments section from nostalgia, naming Rich Forever among the best mixtape ever. One user wrote, “This mixtape was definitely a moment in time.” Another supported, “Rick Ross the biggest boss of all time.” The praise went on, with so many highlighting how unique his 2012 run was; one commenter outright stated, “This entire 2012 run from Ross was crazy.”
However, some finger-pointing made it a slight disagreement. The question raised about Ross’s artistry sparked debates, as the claim was usually that Ross’ biggest hits chiefly featured other artists. The backlash was swift and furious, “Ross makes GREAT records by hisself!” one fumed. Another joked, “We literally be waiting for Ross verses whenever he features.”
Several demanded we get more Ross on streaming services, with one begging, “We also need Black Dollar on Apple Music.” Others started recalling particular songs on-demand, “Siri play, Even Deeper.”
The ‘much-talked-about’ influence of Ross cannot be disputed; the discourse around the Rich Forever mixtape is proof that the same mixtape remains a cultural landmark even today, being almost 10 years old now. Be that as it may, with either nostalgia, bars, or just sheer force of that era, what is for sure is that Rick Ross was a force of nature back in 2012.
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And if you weren’t around for all of this? Well, you truly had to be there.