Instagram/@richforever
Less was more; less was more: a beautiful tradeoff between adversarial opinions had been well maintained. The hip-hop mogul had chosen social media to announce his “Collection For Winners” as being available at edition22.com-the had so much to say!
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But the presentation with hashtags such as #Lifestyle, #Boss, and #Winners got smacked really hard with mixed reactions from his fans and milk-white followers. Some went wild; some were perplexed; some just badly needed him to notice them.
One user responded with joy, “That’s dope my dawg” and proceeded to send fire emojis. One even went on to say, “Very much good Ross Rick l so much love you big boss Rick Ross.” Then there was the one that intoned Rick Ross’s name almost like a chant, “Ross Ross Ross Rick Ross l love you big boss Ross Ross Rick Rick Ross”- really, same energy.
Others didn’t hold back. “Were you a winner in the big house, Officer Ross? Walking the landings-,” stated one commenter. Ouch! Surely a standing out when compared to the buffering waves of love and adulation.
“It was standing on Big BUSINESS,” hinted a couple of others, throwing love for the whole drop; because let’s be real, anything done by Rick Ross is a step up.
The collection was set up for “winners,” which fits perfectly in the entire attractiveness strip; if you’ve been following him, you know he never goes for anything smaller. From music to wingstop to big-bucks, the man knows how to build empires. Ross might be just a step closer to completing this for another piece of the puzzle.
What is fascinating is in how these comments reveal one of the many articulations of the masses that respond to celebrity brands: some are here for the flex, some are here for the jokes, and some really, really want Rick Ross to give them money (I’m serious; someone actually asked for help with an Opay account number).
As the day darkens into a sultry even, one of these days- whether doing a final purchase on the collection, or just sticky-fingering in the comment thread- this much is sure: Rick Ross knows how to get people talking, and if history can be the barbone, it shall not be the last time he drops anything that has the Web conspiring.
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Will you be copping something from the ‘Collection For Winners’? Or are you just here for the chaotic comment section? Either way, Ross wins.