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In this season’s promotional efforts, Bella Hadid, the iconic supermodel, very openly and frankly talks about her personal favorite among her Orebella perfume collection, and also lets us know a little about her new campaign. Being present at this behind-the-scenes moment only asserts that the model truly loves her product and she refers to it as her “go-to girl.”
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Bella Hadid literally shows the behind-the-scenes of her creativity by sharing a very raw moment captured on the set of her latest Orebella fragrance campaign. The model and entrepreneur, who has just launched her perfume line, seems very much into her work in the short clip. Hadid has given a lot of love to the Window to Soul fragrance in a very playful and fun way in her post where she is saying that she cannot choose officially but this one is particularly close to her heart.
Bella Hadid was speaking in an ambiguous way when she said she cannot choose but “if you ask … W2S is my go-to girl … I love her so much”, with the reference being the nickname she has given to the fragrance Window to Soul. This open confession indicates that the supermodel is very much involved in her fragrance line and that it has become a significant business alongside her modeling career.
The fans and others quickly reacted to Hadid’s honesty, and most of them reacted positively. The followers and supporters filled the comments section with praises for the model and artist. One user wrote, “such a dream! A fairy princess come to life!” and it was this user who brought out the ethereal quality that has already been linked with Hadid’s public image and now even her brand aesthetic which is capturing the essence of the model.
Another user, who replied to the post, expressed his love in a simpler but absolutely sincere way: “You’re the most beautiful flower,” and this was the natural connection between Hadid’s floral-inspired perfume line and her own extraordinary beauty that the user pointed out. The comparison is especially relevant since Orebella is focused on delivering garden-fresh scents and using natural ingredients which Hadid has termed, “skincare perfumes you can wear.”
The discussion took a funny turn when one user commented that she had a similar experience to the one in the post. The user said, “I got my first pair of loos after high school,” but it is not clear whether this was a reference to another brand or an auto-correct mistake. Still, it means that Hadid’s content can tap deep into her fans’ personal olfactory memories and associations.
Hadid’s embarking on the fragrance business is perceived as a big step in the direction of her already established brand being moved from the modeling world to a wider market. Orebella was launched in May 2024 with five perfumes, the one most loved being Window to Soul, which she decided to emphasize during this intimate moment.
When it comes to the ingredients used, Clean and alcohol-free is the brand’s motto, and it also aligns with Hadid’s values and her health-conscious approach to beauty that she advocates for.
The supermodel has been open regarding her health struggles lately, and one of the issues that have been delaying the progress of her business empire which she is building in parallel is her recent announcement about being treated for Lyme disease. When she passes away, her fragrance line will not only be a financial asset but also a personal project that will enable her to release her creativity beyond the runway.
Being the one who maintains her brand’s relevance and thus reaping the biggest benefits of her behind-the-scenes access is what is worth in her not-so-nice interactions with Hadid. Rather than just giving her name to a product, she appears to be very much involved in the creative process and marketing of Orebella – from the campaign shoots to her personal endorsements of particular scents.
The launch of this fragrance campaign is coming at the same time as Hadid has a lot on her plate with different jobs and being picky about the modeling offers she accepts. The attention that she is giving to Orebella points towards a potential career shift from a model to an entrepreneur and brand owner, which is a common path among models who have successfully transitioned into beauty industry leaders.
Hadid’s unguarded enthusiasm for the Window to Soul scent has an additional dimension of authenticity because her recent social media activity has become more intimate, showcasing her personal life in parallel with her professional updates. This engagement of business and personal connection appears to be very attractive to her audience, who appreciate the glamour of her modeling career as well as the down-to-earth aspects of her entrepreneurial journey.
The ability of the supermodel to maintain this balance while going through health issues has won her extra public admiration, who really consider her a human being. The transparency she keeps with her audience about both her professional and personal hardships creates a multi-faceted public persona, which is why endorsements like this one feel so genuine and not at all commercial.
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Bella Hadid is not through with her Middle East fashion endeavors, and she recently celebrated her father Mohamed Hadid’s birthday with the Orebella launch in the region.