Instagram/@richforever
The energy of Stackz, the content creator, was brought back to life in the 24th part of the series ‘Drinking Around the World’, but this time he was accompanied by an important person. The video, which playfully and noisily promoted South Beach Brew, featured the hip-hop mogul Rick Ross, and the two were the main characters in the now-discussed video. The unexpected joining of the internet personality with the rap star is a plus for the series as it increases the project’s visibility with a sprinkle of celebrity power.
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The video is a big bundle of fun and excitement. Stackz and Rick Ross aka @richforever on Instagram are in very high spirits, both literally and figuratively. The transcription is in line with the unprepared, party-like atmosphere: “Trigging around the world… Ficture in the biggest balls, rig, fucking balls… Right now, we celebrate South Beach Brew. It’s going down.” The amazing scenes of them gulping down beers showed that Stackz was joking when he said, “That’s what white friends are for,” while they are finishing the drinks. The raw, off-the-cuff character of the video invites the audience to feel like they are getting a backstage pass to a mythic night out in Miami.
Rick Ross’s presence immediately altered the whole viewpoint of the series. One user quite rightly put it when he said, “Now I’m expecting celebrity appearances from now on lol.” This joke highlights how one star appearance can change, to some extent, the audience’s perspective regarding a piece of content forever. Not so much about the drinks anymore; rather, it is about the possibility of A-list surprises. The bar has very much been raised.
Another thing that contributed to the amazement was the unexpected hairstyle of Rick Ross. The rap king wore braids, a style that astonished many of his fans. A curious fan wondered, “But why does Kitchen have braids?” and addressed the artist with a funny and endearing nickname. Another user chimed in, “I didn’t know @_fatandfunny had a twin,” making a humorous reference to another widely known content creator who shares a similar size and has a similar sense of humor. The braids turned out to be an unintended point of focus, demonstrating how even the most trivial aspects of a celebrity’s appearance can spark massive amounts of chatter and memes.
Visually the collaboration was on another level, one of the observers summed it up by saying, “Chugging a beer with Rick Ross is crazy,” which was an appropriate indication of the surreal nature of the collaboration. It’s hard to think of an even more exciting crossover event. For Ross fans, it was a rare opportunity to see this lighthearted side of him unfiltered. One very devoted fan couldn’t help but say, “That’s my boss the bosses boss Rick Ross forever,” which gave a hint of the strong loyalty that Rick has.
The post that was more than just the good times and braids turned out to be a very effective marketing tool for South Beach Brew. The brand was continuously and obviously present throughout the video as its name was virtually shouted out. This type of organic celebrity-based endorsement is pure marketing gold as it reaches consumers in a very non-invasive and untechnical manner. “I will try it, have not yet honestly,” was the comment of one user as a proof of the immediate effect on the consumers’ knowing the product and raising their interest in it.
Besides the video launching a million comments, it also created an instant vacation desire, with one commenter saying, “I want to come to Miami.” This statement reveals the extent to which the content influences not only the product but also the lifestyle and even the location that is being sold. The ‘Drinking Around The World’ series, more than anything, has made Miami with this level of star power, an area where simply unforgettable, celebrity-studded nights take place. Rick Ross’s travels often highlight luxurious destinations.
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Stackz’s latest episode has greatly succeeded in blending internet culture with mainstream hip-hop. The series has attracted the interest of everyone curious about the convergence of digital entertainment and celebrity life by featuring a superstar like Rick Ross. The chaotic fun, the surprising fashion, and the genuine friendship all helped to create a viral moment that is certainly going to be difficult to surpass. It was a moment-making rather than just about drinking in chapter 24, and they definitely did that. Rick Ross’s luxury lifestyle is well-documented, and his stylish collaborations are always noteworthy.