Instagram/@ddlovato
Demi Lovato has recently unveiled their expected album ‘It’s Not That Deep’ and it will be out after a week. The star also shared some promotional images that not only showcased the event but also hinted at what is coming for the followers. The singer even had the viewers swipe and see the ‘fun surprises,’ thus making the new musical journey a big event.
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The post was the cause that made Lovato’s huge fan base burst with enthusiasm and doubts at once. The comment section had become a very active area of reactions, guesses, and even love letters to the singer, as the album introduction was already so near.
One viewer was so happy about one specific picture that they commented ‘wait the third picture omg you look so cute.’ This comment created a whole lot of people agreeing with it, one person said ‘seconding this bc so cutie’ and another even said that ‘audibly awwww-ed’ at the photo. The reference to Lovato’s character Mitchie Torres from Camp Rock really hit the spot, showing that the fans are already connecting the present with the past moments of the star’s journey.
The long-term collaborator and brother-like Matthew Scott Montgomery brought up the more sentimental mood and just stated, ‘i’m really proud of you.’ What a sweet message it was that indeed got the few replies of support! The trend of comments was pointing at two different things that were done by the artist and were being praised – ‘signing all those vinyls,’ which are most probably going to be special edition releases, is one of them. The global aspect was easily portrayed by a follower who made a passionate comment, ‘COME TO BRAZIL, WE LOVE YOU DEMI,’ with Brazilian flag emojis.
It was clear that listeners were really of the same opinion when it came to the album’s potential. A very optimistic listener even claimed it as ‘ALBUM OF THE YEAR’ in a heart emoji filled comment, with others responding ‘AMÉM!!’ and prayer hand emojis which meant that they had a really strong faith in the quality of the project. Another person just expressed, ‘I have never been so excited !!!!’ with numerous exclamation points indicating the great anticipation.
The artistic side of the promotion drew the attention of several comments. One person felt sorry about the retro vibe and said, ‘Is it me or does this look like the set of back to the future,’ implying that Lovato might be getting some vintage inspiration for this era. In fact, someone else said ‘Sonny Still got a Chance,’ evoking possible connections to the actor’s childhood on the Disney Channel that kept the audience guessing about the characters or even the artists who might co-write their theme songs.
The rather practical queries mirrored the excitement, as when one user asked ‘How do you get invited to the Orlando event?’ suggesting that the star has already been thinking about, perhaps, special listening parties or marketing events in certain places. Another comment was a request to expand the international presence saying, ‘U better come to hong kong’.
The international aspect of the followers of Lovato was very much highlighted when one Brazilian fan humorously asked in Portuguese, ‘Is there anyone writing here who isn’t Brazilian?’ which indicated how diverse the international audience was that engaged with the post. Another Portuguese commenter, meanwhile, directly asked the singer, ‘Como assim Demetria cadê Brasil?’ which means ‘What do you mean Demetria where’s Brazil?’ thus, pointing out which specific parts of the world were eager for the star’s attention during the album’s promotion.
The vast majority of comments were positive, however, one critical remark stated, ‘Ozempic got her looking so small now. Guess she doesn’t have to worry and complain about insecurities anymore,’ which is a reference to Lovato’s past openness about body image issues. This comment was completely opposed to the wide range of support given to its contrary spokesperson.
Furthermore, some fans went even further and expressed their analyses of the whole situation from a much more detached standpoint, like one comment that was listing an incredible number of superstars including Lady Gaga, Beyoncé, Taylor Swift, and so on, and exclaiming ‘the greatest and most iconic collaborations.’ Such a demand implies the high expectations the fans have for the artist’s creativity and re-invigoration that will, undoubtedly, come along with this album.
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The campaign that revealed “fun surprises” as a part of the promotion worked so effectively that it became the chief reason that large-scale discussions and excitement took place in Lovato’s global fan community. With only a week left until ‘It’s Not That Deep,’ the excitement has reached a boiling point as the fans prepare to be the first ones to hear the whole album that has been delicately crafted by Lovato. This follows a mysterious car photo that previously teased the project, and came after fans smashed the 100 likes goal for the new single.