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The iconic model Alessandra Ambrosio has rejoined and will be performing at the catwalk of Victoria’s Secret, which is the first fashion show ever to be live-streamed on October 15th. Victoria’s Secret can say that the return of Ambrosio has already transformed into a big event for them since they have reunited with one of the most famous models in the history of the fashion show. The new storyline might be shifting the brand’s gradually backing up side toward the classical Angels who ruled the period of the company’s mega popularity and star power.
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Hold on! Was the order given to stop everything that was going on in the house of Victoria’s Secret? Indeed, the first live and streamed fashion show was the grand reason that the iconic model, Alessandra Ambrosio would, once again, soaked up the spotlight on the catwalk. Besides the model’s own return, the fashion industry had been raging about the new plans the brand was about to introduce, particularly because the fashion show will be streamed live on October 15th from 7 PM ET through the following platforms: Prime Video, Amazon Live, YouTube, TikTok, and Instagram to ensure that the entire world sees the extraordinary model entrance.
In the announcement clip revealing the show, we saw Ambrosio making a brief appearance and delivering a lively and very short message: “Hey, I’m back, everybody. Hope to see you at the run ride.” With this relaxed tone of confirmation, the fashion world and the brand’s past customers have already been alerted. The Brazilian model, who almost to 20 years actively participated in, and eventually, the Victoria’s Secret Fashion Show was one of the main drivers behind the company’s decision to cease the yearly big events.
The post was quickly overtaken by people who wanted to celebrate the occasion in a constantly going manner. A netizen who commented on the post pretty much summed up the general feeling: “We want a MEGA SPOTLIGHT for her this year, ok?” The originally Portuguese comment gathered a huge number of similar replies and excited other followers. The show side of Ambrosio was the common point of the fans’ demand that was further proving her being “fan-favorite” among the followers.
Another fan, who clearly was an enormous fan, stated, “Our beach bombshell is back and VS never fails to deliver!!” This user’s comment, which was decorated with heart and flower emojis, not only spoke of one person’s delight but was also a very good representation of the entire fans’ happiness when they saw a classic Angel coming back into the fold. The brand was also very active in the comments section and they thanked the user in question with the words “We got you,” which is an encouraging sign regarding what is going to be in the production’s plans.
But not only the return of Ambrosio was the cause of such big and maybe even the biggest excitement, but she also took the audience back in time and brought forth the demand for other models that once were iconic. Another user of the forum commented, “Now we have an authentic VS show!” implying that the event reached a level of authenticity which was only possible to witness with Ambrosio’s involvement. The same idea was shared by another commenter who exclaimed, “Graças ao pai 🙏🏽 o desfile tá salvo,” meaning “Thank God, the fashion show is saved,” which unambiguously pointed out the model’s presence as being of vital importance.
A multitude of comments quickly turned into a wish list of other iconic angels. One follower cried out, “Well! Now it’s time for us to wait for @izabelgoulart,” another one chimed in, “I also need our Dutch beauty @doutzen.” The audience’s support for the return of former angels such as Izabel Goulart and Doutzen Kroes is a clear sign of the public’s demand for the brand to completely embrace its glorious past. The longing for the inevitable reunion of the most famous faces was so strong that it couldn’t be contained in just a few thousand reactions.
Nevertheless, there were a few comments that were not fully supportive. One user pointed out the issues of past shows saying, “I hope they do not use the same shoes as last year. It was very hard for the models.” This comment represents an audience that not only is looking forward to the glitz and glamour of the event but also is concerned about the models suffering, keeping in mind the details of the previous production.
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The announcement of Alessandra Ambrosio’s return is much more than just a case of the model being booked; it is also an implicit acknowledgment of the brand’s history, and a direct response to the consumers who have regarded the brand along with its original roster of supermodels all the time. The brand is bringing back one of its most loved characters; hence it will surely not only draw an immense wave of nostalgia but also goodwill among the consumers. The public’s response is the best proof that the connection between these celebrated Angels and their audience is still tremendously strong. October 15 has now been marked as a significant day because it will be the combining of the past legacy and the present’s new direction. The event will also feature Candice Swanepoel, and Ashley Graham is also returning for the major fashion show.