Instagram/@lindsarnold
A mysterious video that was probably a hint towards an upcoming big collaboration has brought Lindsay Arnold and Jenna Johnson together, and their impact has been felt all over the fitness sector. The ‘Dancing With the Stars’ champions posted the video in which they were very well synchronized that artistically indicated that a new project was coming and now they have their audience asking for more information.
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In the video that went viral, Lindsay Arnold and Jenna Johnson were having fun and acted as though they were singing the words of a soundtrack that had two voices saying, “we know a secret but we won’t tell”. The caption read, “We might know something….. 😍🤗💪🏼 stay tuned!!” and it just added fuel to the guessing fire. They tagged The Movement Club (Lindsay’s well-known and popular fitness platform), Jenna Johnson directly, and used hashtags like #workoutroutine and #abroutine. The tactical tagging was enough of a hint for many to connect the dots.
The comment area quickly turned into a battlefield of different theories. Even the platforms where the conspiracy theories unfold online were flooded with the ideation, as Jenna Johnson made it confusing when she wrote, “I think I know something 👀,” which turned out to be a confirmation of her being part of the secret project. A person called kateylansford seemed to decipher the secret and yelled, “IT’S GONNA BE JENNAS AB WORKOUT ON MOVEMENT CLUB OMG.” Another commenter who felt the same expressed, “we are going to get Jenna’s ABS!!!! Yes!!!” The whole idea of Jenna Johnson who is known for her exceptional core strength because of her professional dance background making an ab program available on the platform was just intoxicating for their followers.
A key element in their interaction was the chemistry factor that was highly valued. They were to one fan, ‘Blonde Barbie and Brunette Barbie!’, while to another, they were just ‘The duo of a lifetime! ❤️’. Besides that, their synchronization was also praised. One person said, ‘This is perfectly in sync with the audio 😂 amazing!,’ and another wrote, ‘I. Can’t. Stop. Watching. This. On. Repeat.’ One comment reflected the success of the execution, “A+ this was so well executed!! Can’t wait to know what you know! 😍❤️👏”
Several comments suggested the almost supernatural like bond of the creators with their audience. One user amjusta_nobody wrote, ‘Yooo I literally just commented about wishing for this and here it is 😂 let’s goooo 🙌’ suggesting the collaboration is a direct answer to the audience’s request. However, there were those who did not enjoy the suspense. One user who was overwhelmed by the excitement said, ‘No it’s not fine I Really want to knnoowwww 😂,’ and thus he expressed the whole audience feeling the same. Another one even directly asked the question everyone else wanted to know, ‘I know y’all know something. The question is – when will I know something?’
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This kind of strategic teasing is a timeless marketing tactic that has been used in the past with great effectiveness, and it has been remarkably effective in this case too. By leveraging their joint star power alongside Jenna Johnson’s singular fitness wisdom, Lindsay Arnold has created a huge buzz for the forthcoming release on The Movement Club. The partnership will meld Lindsay’s skilled fitness platform with Jenna’s first-rate dance-conditioning, a combo that is undeniably requested by their fans. It’s just the official announcement that we need to wait for now. The alert has been sent to the fitness world, and the reveal cannot happen soon enough. Lindsay Arnold Cusick recently shared some family moments, and she also enjoyed a stunning Park City staycation.