Instagram/@omarion
Omarion, the R&B singer, is about to release new music and simultaneously let his audience pick one of the two upcoming songs. The singer has shared a segment of one song and requested the listeners to pick the single they prefer by voting with a white heart for ‘The One’ or a black heart for ‘For War.’ The artist’s recent and unique method of music promotion has sparked huge interest among his primary listeners.
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Omarion, a veteran in the R&B music world, recognized for both his exceptionally smooth voice and demanding dance moves, opted for the social media route to announce the release of the new music. He posted a video that included a very short, punchy audio snippet together with the words ‘Soon that we start to hunt, hunt, hunt / I bought the bettum, I lost the world’ which somewhat revealed the new soundscapes and the direction of the artist’s exploration. He captioned the post, ‘And the battle continues!’ and added the hashtag #OmarionInventedThisPromotion, which was a playful nod to his well-known practice of connecting with his followers.
His fans’ reaction was very quick and emotional. One fan almost screamed their yearning for an absolute release and wrote, ‘I just heard Fantasy! I need it asap 😭’. This illustrates that Omarion might have revealed more than what the two announced songs would be for now. A listener chiming in on the song said, ‘The first song you played on the podcast was fire. It took me back to four-page letter by Aaliyah’. Connecting the new works to the immortal sound of the late Aaliyah is a huge compliment implying that the track possesses a classic, soulful trait which is very much loved by the R&B crowd.
Almost every comment signified the trust in the future artist’s works and capabilities was unwavering. A user commented, ‘🤍🖤 I know both songs are going to be fire it’s the king 👑 himself his music is always 🔥🔥🔥’. The statement tells about how much the audience has relied on the artist over the years of his career. They trust his skill even before they listen to the complete version of the songs. Another user just spread the good news and he was very excited, his message was like, ‘This is exciting! O…mazinggg! 🏽🏽💪🏽’.
The artist’s choose between two songs interaction strategy is a good move. The trick of the announcement turned into an interactive event, which connected the listeners to the community more and made them feel like they were part of the investment. They are not only informed about the new music; they are also part of the release as investors. One of the comments, ‘🥰🖤😍Let us C how u fight 4 it 😂🤣😍🥰’, shows the fun and gamified atmosphere around this release perfectly.
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Omarion has changed his sound in all the phases of his music career, From being a member of the boy band B2K to going solo, he has always been able to retain his R&B sound. The new teaser hints that he is still not ready to stop pushing the boundaries of his art. The cypher and response aspect of the promotion is a novel way to keep artist-fan interaction lively that assures the audience feels they are involved in the creative process. By treating them as a major stakeholder in the project, he makes sure that he has a ready-made audience that is waiting with bated breath for the release of the product. The music battle is on, and Omarion’s fans are all set to declare their winner. With the latest tactic of the singer, it is strongly implied that he is still a smart and trendy figure in the music business, hype being one of the skills he possesses for his next chapter.