Instagram/@jacobsartorius
Launched by creators Jacob Sartorius and Kayla Ernst, Bangin’ Out Podcast merchandise is on the limited sale via Instagram. The release is a milestone for tracking the show and its devotees.
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The announcement was simple but tempting to hear. “Oops… we dropped something👀💚,” read the caption. “The brand new bangin’ out merch line is HERE! Go snag it before it’s gone only on banginout.com!” The waited two years by the followers sent roaring all around as they waited to rock new clothings by the duo.
Now, it was almost as if the comments section was being filled with almost participatory responses. “FUCK YES IM SO EXCITED IVE BEEN WAITINGGGGGGGG😭❤️,” wrote one user, quite expressing the hype behind the actual release. Another recurring comment then went on to read, “Best merch line yet 👏👏👏,” showing much excitement for the design.
Pre-release hype was building up for the merch itself. “I need the bangin out university hoodie omg,” said one while another said, “Ok the hoodies go hard.” Comfy, cool clothes are the shining star of this launch.
Speculation for the next drop poured forth simultaneously. “Hear me out bling hoodie and words in the back of the hoodie 😍 bring back this duo 🥲💚,” one implied, a covert request for more retailer or flashier designs. “I wish they made some flared joggers with bangin written on the back in rhinestone now that would be fire 🔥🔥🔥,” another concretely proposed an item. The official podcast account also chimed in with, “ooh noted✍️,” showing they are indeed listening to their community.
That bond was so strong, it also reflected on the views about their hosts. “You guys are SO CUTEEE” and “Y’all are so silly and goofy together 😍🥹🥹” were made clear that the merch, for them, is about more than just clothes—it’s an expression of their fandom for what the dynamic of the podcast stands for. Even someone went as far as saying, “Kayla looks so good in red omg,” thus tying the hosts themselves to the look and therefore to the entire vibe of the merchandise.
This limited launch strategy seems to be doing wonders in the panic-building department. With “I need all of it NOW” and “How do u sign up for a pr list IMMEDIATELY,” this marketing card featuring “get it before it’s gone” is incessantly powering the action. A fan even joked, “Great now I have to get this merch 😂 (i hope you can sense my sarcasm),” alongside acknowledging the power this drop holds.
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This new line of Bangin’ Out merch has extended the Jacob Sartorius and Kayla Ernst brand beyond. Leveraging their rapport and the long-standing product desire held by the fan base, they were able to create a highly anticipated event that brought the audience community around them. So energetic and widespread was the response of the show at this launch that would almost guarantee a sell-out of this line as fast as possible, thus creating a brand that goes beyond just an audio project.