Instagram/@amandadiaz
Amanda Diaz put her hair up for a backdrop shoot on a fabulous city day for the promotion of Garnier’s Sleek & Stay Heat Activated Serum. This sponsored collaboration post by the influencer brought the floodgate of admiring comments from the fans. This particular engagement exhibits her voice reaching her fans and maintaining a very personal connection with them.
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Amanda Diaz just threw a big bunch of hair envy! She posted a new picture from a day in the city; slick, shiny hair took the spotlight. She threw the credits to Garnier Sleek & Stay Heat Activated Serum whilst announcing the collaboration with the brand. Understandably, everybody was talking-that, and other things about the hair serum!
The caption read quite simply: thank you to Garnier and Walmart, where the serum is available. But as far as the comments section went? Well, that was where the real fun began. Followers soon flooded the post, and before long, there was a flurry of praise and very bold declarations.
One user through to Amanda herself, in Spanish: “Amanda’s face is pretty.” That simple and sweet observation goes far beyond Amanda’s styled hair to highlight her natural beauty. Genuine compliments are sometimes most effective.
That’s when it got a little more intense. Another goes, “Woman I want you so much.” Straight to the point — no beating around the bush. It is precisely this kind of explicit admiration that clogs influencer posts all the time, and yet it never really ceases to show the level of parasocial attachment some followers feel.
Which probably is the most unforgettable response taken another step: “I’ll become a self-made millionaire for a chance with you”. Now that’s commitment. It may be hyperbolic for sure, but it totally fits within that aspirational, almost fanciful dynamic fans develop with their online personalities: they view this slick, beautiful life and lay their own dreams on top of it.
And then among this group of fervent admirers came a more product-focused fan: “Your hair is so long and pretty!” This comment gets back to the real point of the post- the hair serum- so at least some part of the promotional message must have gotten through.
But the most enthusiastic answer must go to this user: “#THATS ADR!!!!! SHE’S MY 🔥🔥🔥🔥🔥YUMMY DELICIOUS EVERYTHING WIFY!!!!!🔥❤️🙌👏😍😮.” Just contemplating the sheer volume of emojis and the energy conveyed in caps-lock creates a whole scene. It’s beautiful chaos, and from a creator’s perspective, probably a preferred brand of love.
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This is a major example of the backbone of the influencer economy: Amanda Diaz using her platform to show a product in the setting of a real-life city day. It feels very real – or at least as real as a #ad can. The reactions she’s pulling are genuine appreciation for who she is, and on the extreme end of fandoms. That is a beautiful intersection of beauty marketing and personal branding online. The post works at a level where it is not just an advertisement but a peek into her life that naturally engages people to comment-annd maybe buy the serum. She has also previously unveiled the Valentino Born in Roma Rendez-Vous fragrance collection. At the end of the day, that’s what she wants to accomplish.