How will Hailey Bieber's Rhode sustain momentum after a record $15 million in first-day sales at Sephora?




Hailey Bieber’s Rhode launched in stores at Sephora two weeks ago yesterday (the same day Justin Bieber announced Swag II) and it has been nothing short of a smash hit. There’s no overselling it because, well, it oversold. In a piece for Puck yesterday, Rachel Strugatz’s industry sources called it a…


Leave a Reply

Your email address will not be published. Required fields are marked *