American Eagle’s CMO says their Sydney Sweeney-branded jeans products sold out within one week, with some products selling out within a day:
“Sydney Sweeney sells great jeans”
(https://t.co/6m0WK2qLKH) pic.twitter.com/DFz21en3OY
— Pop Base (@PopBase) September 4, 2025
“Sydney Sweeney sells great jeans,” American Eagle CMO Craig Brommers told Wall Street analysts on the company’s earnings call Wednesday. The company reported that all of the Sweeney-branded jeans products sold out within a week, with many selling out within a day.
“The American Eagle Sydney Sweeney campaign was intended to be a brand and business reset, and it was,” Brommers added.
They also cite their partnership with Travis Kelce for helping their share prices surge.